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Just when you thought that search engine optimization is all about putting keywords at the right places, you’re wrong. It definitely takes more than that. You need to come up with a good website design and possess excellent customization skills. First, good website design can instantly attract traffic, and you know it’s definitely more than cute icons or Flash intro. It also means that your web pages are easy to navigate and that they are…

A lot of people think that just because they know how to do search engine optimization, they will be successful with internet marketing. Though knowledge and even experience are important, they can only get you so far. What you need is a plan that is not only easy to follow, but measurable and right. Factors to Consider When you’re coming up a plan for your Internet marketing campaign, there are certain elements that you should…

If you are into PPC advertising and you want to succeed with it, then you have to know that it’s not only controlled by Google Adwords alone. You also have Yahoo Search, which is formerly Overture. In fact, this is one of the strongest competitors of Google. Knowing their differences will help you formulate a more effective decision for your online marketing campaign. When it comes to your bids, Yahoo Search seems to be more…

A lot of companies may understand the importance of coming up press releases. However, not all of them know that optimizing them will bring out better and perhaps even best results. Press release writing & optimization is very much like optimizing articles that you’re going to submit in article directories. You have to make sure that they have keywords peppered all over the copy and that these key phrases are relevant to the business that…

To come up with a good press release is one thing; to distribute them is another. There are a number of benefits that you can obtain just by distributing your press releases, but you can sum them all up into “visibility.” Why You Need to be Very Visible? Your press releases can be published both online and offline. There are a lot of wire networks in the Internet, in as much as there are also…

Most of us know what pay per click is. It is a business marketing technique where one posts ads alongside search engine results. These results are derived from searches using keywords relevant to a person’s business. In PPC advertising, a businessman assigns certain keywords to his ads and then pays for the clicks that his ads receives from search engines. Pay per call is similar to this concept. However, in pay per call, a web…

There’s no question that Internet users land into a specific information because of keywords. These words and phrases are used to look for products and services, information, white papers, and a lot more. If you’re in business or running a website for whatever reason, then you should make use of keywords. Fortunately, majority of those who do learn to follow this rule. However, this one problem: a lot of them don’t know how to use…

Unless you want to develop anonymity, which is actually something that you would not want to do when you’re in an online business, you should create videos. After all, they are a more engaging type of online marketing, and they are easily shared. What’s more, they can be great sources of backlinks. This happens when you’re going to submit your videos to the different video sharing websites. Every time you do so, you get a…