With the punishment for Google’s first search antitrust case expected to be delivered in August 2025, the looming question is what will happen now with a new U.S. President and a new set of Department of Justice (DOJ) appointees. Early signs suggest the Trump administration will largely stay the course of the Biden administration when it comes to antitrust enforcement against large tech companies, including Google. Their rationale is drastically different from that of the…

Confused about Gemini pricing? Don’t worry – I’m right there with you. Google’s “Gemini” collection of multimodal language models is everywhere these days. Some Gemini experiences cost absolutely nothing to access. For instance, it doesn’t cost anything to see the AI-generated overviews (created with Gemini) on Google’s search engine result pages – whether you like them or not. You also don’t need to pay anything “extra” to access certain features of the “Gemini app” in…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Soaps Google’s DSP has taken many potshots in its day, but one that stung is the notion recently advocated by The Trade Desk that Google’s alleged monopoly over display and the ad server market is demonstrated by DV360’s weakness in CTV. Because Google doesn’t dominate the connected TV marketplace, TTD outpaces DV360 on CTV. Or so the story goes. Ask Google, though,…

Did Google Kill Its Own Search Engine With Gemini Deep Research?Read Full Story: https://news.google.com/rss/articles/CBMilAFBVV95cUxOc2RWZVcybXhmd1d6cTl0QnA4cmVYaUYtcGN5LWM5VTVjNTJ0UTFhM0pxTVRzTWsxeEgxV0lHaWozdm5ZS3VaYnRTMjZRRzRhWHpXeWNnMkJBUXBvdTZaenpWWkRpWUljMWRia19rdmVYLVhwSEt3VzM0Y0d2Z0hzWHBTcEp2eFV3VkNqbWpxQ3dCWEpm?oc=5

“Private search term” reporting in Performance Max campaigns was spotted in Google Ads, highlighting queries with fewer than 50 unique searches over the past 90 days. This change could affect how advertisers can view and analyze search query data in Performance Max campaigns, potentially impacting their ability to optimize based on specific user searches. This would be a welcome update as advertisers have complained about Google’s black box of search terms and how it can…

A new “Used since” column reveals when assets were added to Google Ads accounts, giving advertisers crucial historical context for managing their creative assets. The addition of this timestamp feature addresses a common pain point for digital marketers who inherit or audit accounts, as they previously had no easy way to determine how long specific assets had been in use. Details. The new column appears at the asset level within Google Ads accounts, providing a…

Traditional keyword strategies and ranking tactics are losing ground to a more dynamic approach in which optimizing for search now means optimizing for every platform and user interaction. This evolution is appropriately being called “Search Everywhere Optimization.” The redefined SEO reflects how AI is not just changing how people find information but also how businesses need to think about visibility in an increasingly connected digital ecosystem.Read Full Story: https://news.google.com/rss/articles/CBMilgFBVV95cUxOS0tYQU5Ua2VlOHFJREl3STNhVWNZY2YtUEdOWktWMWkzeVJjT0g4b0lmRGs1d1NVREJsZWRBc0hBbVg2MDY5aDF0czRuVEo3TlBmb2VULUNnVXp6cUVtRFVWcDUtdUpVTmNTdmRQTk8zWmlCZGZZVVlpdXg1U205SHM0SXQ4TUlCM0xsY042Y0lTZDBEdUE?oc=5

In SEO, we often operate under the assumption that more is better: more content, more pages, more keywords, more traffic. The expectation is that more of these elements will lead to more revenue. With generative AI, this belief has only grown stronger, enabling content production at an unprecedented scale. But what if more isn’t the answer? The pursuit of maximalism has led to significant challenges. Google now penalizes excessive, bloated content, and what once seemed…