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Nearly a quarter-century after Google’s search engine began to reshape how we use the internet, big tech companies are racing to revamp a familiar web tool into a gateway to a new form of artificial intelligence Stephen Brashear REDMOND, Wash. (AP) — Nearly a quarter-century after Google’s search engine began to reshape how we use the internet, big tech companies are racing to revamp a familiar web tool into a gateway to a new form…

Special to USA TODAY As exciting as some tech innovations may initially sound, their real-world impact is often hard to really notice. But when the developments are in something like internet search that we all use multiple times a day and the changes are dramatic, well, that’s something that’s bound to gain attention. Such is the case with the latest version of Microsoft’s Bing search engine, which is now accelerated with artificial intelligence, thanks to…

Google sets the record straight on AI-generated content in search results. Learn how to ensure high-quality and rank well with people-first content. Google prioritizes high-quality content, regardless of whether humans or machines generate it. Google advises publishers to produce helpful, people-first content that demonstrates expertise, experience, authoritativeness, and trustworthiness (E-E-A-T). Using automation or AI strictly to manipulate rankings in search results is considered a violation of Google’s spam policies. Replace (not provided) with ALL of…

Excerpt from PhocusWire From AI to Google: 5 Truths for Travel Marketers in 2023 Generative AI is a friend – and a foe The travel industry is awash in predictions on how tools like ChatGPT will or won’t change the way we do business. It’s probably not binary, and the truth is likely somewhere in between, depending on what your business is and how you use the tool. Generative AI can and should be leveraged…

Looking for an accurate, up-to-date and helpful guide to the “big picture” elements of search engine optimization? Good news: We’ve just updated and expanded our popular What is SEO resource. Search Engine Land’s guide, which was originally published in 2010 (here’s what it looked like, via the Wayback Machine), has earned hundreds of thousands of links and been viewed by millions of people. Search engine optimization remains critical for companies of all sizes and types.…

The UK’s Competition and Markets Authority (CMA) has said it is opposed to Microsoft’s planned purchase of games developer Activision Blizzard. The CMA said it had provisionally concluded it would result in higher prices, fewer choices and less innovation. The $69bn (57bn) deal would see Xbox-maker Microsoft acquire hit titles such as Call of Duty and Candy Crush. Microsoft said it would find solutions to “address the CMA’s concerns”. Rima Alaily, Microsoft corporate vice-president and…

Google is adding new AI-powered features to Google Lens and multisearch. Learn how these new features make searching easier and more efficient. Google is utilizing AI to improve its search features, including the popular Google Lens and the new multisearch feature. With the new updates, users will be able to search using both images and text simultaneously, as well as search directly from their mobile screens with Google Lens. Replace (not provided) with ALL of…

Microsoft made a big splash yesterday with new ChatGPT-powered upgrades to its Bing search engine and Edge browser. Today, in what feels unlikely to be a coincidence, Google has its own event taking place. “Join us to learn how we’re opening up greater access to information for people everywhere, through Search, Maps and beyond,” Google’s live stream description reads. The event comes two days after Google announced it’s working on a ChatGPT competitor called “Bard.”…