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Qamar Zaman

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In the third quarter of 2019, Facebook announced that there were more than 7 million active advertisers using Facebook ads to promote their products and services. To get an idea of how much this figure has grown over the years, you just have to look at the ad revenue generated. In 2017, it was $39.9 million against 2019’s $69.6 million. This hasn’t happened by accident. Over time, Facebook has introduced numerous new tools and types…

Coworking companies have flourished in the past 15 years. They have become a place for startups and freelancers to visit and work. However, independent professionals are not the only ones to have found coworking companies useful. Large corporations have also begun to adopt some of the ideas associated with working out of a coworking space. How Does a Coworking Company Fare in This? A survey conducted by the Harvard Business Review in collaboration with a…

SEO is not only good for ranking your web pages on top of search engine result pages (SERPS), but it can also help you build your brand without breaking the bank. You can leverage the power of search engine optimization by using it to build your brand and also to boost brand awareness. Unfortunately, there are still so many businesses not fully utilizing search engine optimization for their brand building. If you are one of…

One of the most common misconceptions about search engine optimization (SEO) is that it’s something that can just be done later. This mentality shows that some entrepreneurs still haven’t clearly grasped the essence of timing when it comes to optimizing content for search engines. When more than 90 percent of people on the internet using search engines, it’s not a good idea to delay search engine optimization, especially if most of your target audience is…

Millennials are now the largest generation alive in the United States. They recently passed the baby boomers generation, and constitute the largest segment of the U.S. labor force. This new development is quite crucial for both large and small businesses alike as millennials and Gen Z, who were typically born from the mid-1990s to early 2000s, differ significantly from earlier generations in terms of education, spending habits and lifestyles. A recent survey conducted by Vistaprint…

During this current era of social media marketing, engagement with audiences is the most important thing to keep track of. You don’t necessarily have to focus all your efforts on reach or views of activities. What’s more important is how your prospective audience takes action when they view your posts. In this article, we will be sharing some of our key tactics that can help boost your content strategy regarding your Instagram stories. Try utilizing…

Local businesses have been slower to develop their digital marketing efforts since they often lack the resources of large, well-established brands. Google My Business has helped several local businesses in establishing an online presence and has effectively leveled the playing field by giving small businesses the tools necessary to compete against their larger counterparts. Local businesses should aim to attract new customers from the people who are busy searching for services online. These prospective customers…

Before we delve into our article’s topic, we need to debunk a notion that seems to be on everybody’s minds. You don’t need to be famous on Instagram to have your brand experience successful results. Instagram success isn’t as easy as your follower count. To the contrary, success isn’t determined by engaged audiences but by great forms of content. Creating great campaigns should be essential for all marketing strategies for Instagram and this should be…

Google search results have changed dramatically since the introduction of structured data, which allows Google to show rich information along with your website URL in the search result pages. Webmasters can control which data about their site is shown via Google search console. Google recently reported that search console will now report on the following types of structured data in the rich results report: Product Markup: This allows Google to take product information from your…

Myths are very common and can sometimes trip you up on your way to success. You should always be mindful of the theories and myths floating around your business. While taking a business decision it is common to take advice and suggestions from experienced and senior folks in the field. However, swift through the information and never base your decisions on a myth surrounding the subject. A good way to counter myths and the confusion…