Law Firm Marketing Expert Qamar Zaman Explains How to Get the Most Out of Your Pay per Click Ads / Google Adwords As competition among law firms get tighter, the need to stand out and create more visibility especially in the SERPs is of utmost importance if you want higher possibility of getting more leads. Pay per Click (PPC) is quite useful if you don’t want your spot in the SERPs getting occupied by your…
Earlier this month, the online marketing industry has once again been stirred by the latest casualty of Google’s manual action penalty for spammy links. Every expert and enthusiast’s attention has been temporarily focused to Thumbtack.com, an online marketplace for local services. A report (http://www.thesempost.com/thumbtack-google-manual-action-penalty-links) from The SEM Post, discussed in details why Thumbtack.com just suddenly vanished from the SERPs and can’t also be found using their brand name. Jennifer Slegg reported that the website…
Analyzing website visitors including the task of determining who they are, why they come to your website and how you can improve their experience as users are among the most challenging parts in creating visibility for your brand or business on the web. Good thing is, there’s one very useful tool that has become the ultimate solution when it comes to analyzing online customer and prospect’s personas. It’s no other than Google Analytics. …
Without sufficient knowledge on how Google Search algorithms work, it would be quite difficult to create an organic strategy to boost your content or website’s visibility on the SERPs (search engine result pages). Learning the basic explanations how they use these algorithms to refine search results is the first step in fully understanding how the search giant rates and ranks websites. But, before we’ll delve with that, let’s have a quick discussion first about the…
Tips in Keeping Up with Your Network Connections in LinkedIn using the Relationship Tab If you have been using LinkedIn for quite a while but haven’t explored yet how you can leverage from its features that can help you track your network connections, then you are missing something really important. When 1 out of 3 professionals (http://wersm.com/top-linkedin-facts-and-stats-infographic) in the planet has a LinkedIn profile, the need to build a network that can help you make…
Compared to Google AdWords, Twitter Keyword Targeting in Timelines is less popular, thus not too many business owners (especially SMBs) are well acquainted on how it works and how they can benefit from it. It is also interesting to take note that this advertising platform is specifically designed for small to medium businesses. If you haven’t tried it yet, then keep on reading. What is Twitter Keyword Targeting in Timelines? This is Twitter’s advertising platform…
How to Use Public Relations to Improve Social Media Marketing 4 Ways to Improve your online press release distribution with social media How to use social media marketing to improve the PR side of your business is commonly discussed among marketers and business owners alike. Now, let’s flip the other side of the coin. Let us take a closer look on how you can use your Public Relations to improve your online marketing campaign, more…
“Hype Free Marketing” creator Qamar Zaman releases a new interview with Dallas based business leader Chad Henry, discussing a popular Twitter marketing tool. Dallas, Texas – A Dallas Texas-based drivers’ education company is crediting its success in finding new customers with use of a popular Twitter Marketing tool that assists users in searching for high potential prospects within their target area in real time. Drivers Education of America, an online drivers’ education provider, was recently…
The search giant’s latest algorithm update is predicted to demote all websites lacking mobile friendly design and signals including those owned by law firms and solo attorneys. Google announces that starting April 21, they will be implementing a stricter usage of the mobile-friendliness signal to weed out websites that are not showing properly in the browsers of mobile devices. In the official statement that they released in their blog post (http://googlewebmastercentral.blogspot.com/2015/02/finding-more-mobile-friendly-search.html), they specifically…
The legal world has now becoming more widely competitive given the growing number of lawyers there are in a year. Now, a lot of law firms are making their own strategies to keep up with this highly competitive environment. With the increased number of lawyer rivals, many have embraced the challenges in the lawyer marketplace. Lawyers seek out several of sources where they can get a good marketing strategy for their legal services and law…
