Category

Branding

Category

In today’s world of unlimited options and copycat products, where several businesses offer similar products or services, companies need a way to influence a consumer’s buying decisions. A brand personality can help you differentiate yourself from competitors and allows you to influence your consumers buying decisions. But, what is “brand personality” and how can you use it to influence the buying decisions of your target audience? Continue reading below to find out. What is Brand…

According to Google, they’ve already helped more than 150 million local businesses since they launched Google My Business five years ago. If you are one of those businesses, you might have noticed that GMB has very limited features, and this latest news that they have rolled out new ones is really something every local business should be aware of and should leverage from. On the 20th of June, Google announced that they were rolling out…

Personal branding is the process of creating a brand around a person, and is most commonly used to establish someone as the leading authority in their industry. Rand Fishkin of Moz is an excellent example of personal branding done the right way as he has successfully established himself as one of the leading authorities in the SEO industry. Personal branding is becoming increasingly important in today’s connected world as people are going to search for…