SEO is not only good for ranking your web pages on top of search engine result pages (SERPS), but it can also help you build your brand without breaking the bank. You can leverage the power of search engine optimization by using it to build your brand and also to boost brand awareness. Unfortunately, there are still so many businesses not fully utilizing search engine optimization for their brand building. If you are one of…
Millennials are now the largest generation alive in the United States. They recently passed the baby boomers generation, and constitute the largest segment of the U.S. labor force. This new development is quite crucial for both large and small businesses alike as millennials and Gen Z, who were typically born from the mid-1990s to early 2000s, differ significantly from earlier generations in terms of education, spending habits and lifestyles. A recent survey conducted by Vistaprint…
In today’s world of unlimited options and copycat products, where several businesses offer similar products or services, companies need a way to influence a consumer’s buying decisions. A brand personality can help you differentiate yourself from competitors and allows you to influence your consumers buying decisions. But, what is “brand personality” and how can you use it to influence the buying decisions of your target audience? Continue reading below to find out. What is Brand…
According to Google, they’ve already helped more than 150 million local businesses since they launched Google My Business five years ago. If you are one of those businesses, you might have noticed that GMB has very limited features, and this latest news that they have rolled out new ones is really something every local business should be aware of and should leverage from. On the 20th of June, Google announced that they were rolling out…
Personal branding is the process of creating a brand around a person, and is most commonly used to establish someone as the leading authority in their industry. Rand Fishkin of Moz is an excellent example of personal branding done the right way as he has successfully established himself as one of the leading authorities in the SEO industry. Personal branding is becoming increasingly important in today’s connected world as people are going to search for…
