Google Ads is rolling out significant updates to Performance Max, aiming to give you deeper insights and more efficient tools for optimizing creative assets. Why we care. The new features, like conversion metrics for individual assets and asset coverage reporting, give a clearer understanding of what’s driving performance and specific recommendations for improving underperforming assets. What’s new. Creative reporting updates: You will soon be able to track conversion metrics for each asset and receive detailed…
Google will launch campaign-level negative keywords in Performance Max (PMax) later this year. This will help brands better fine-tune ad targeting on Search. In addition, Demand Gen campaigns are getting omnichannel bidding and increased flexibility. Why we care. It’s finally here! Instead of having to go through a form or ask your Google account manager, you will have more control over negative keyword exclusions and how your ads appear, ensuring better alignment with brand and…
RICARDO B. BRAZZIELL/AMERICAN-STATESMAN] / David Rodriguez/The Salinas Californian via Imagn Content Services, LLC (Mountain View, CA) – Google is investing money in new technology that aims to make it easier to fight wildfires. The search-engine giant, headquartered in wildfire-plagued California, announced the move Monday. It involves using artificial intelligence-powers satellites in a bid to improve wildfire detection. Google parent Alphabet will spend $13 million to improve its current satellite imaging. Using AI, satellite imagery will…
Why is this ranking on Google?Read Full Story: https://news.google.com/rss/articles/CBMiT0FVX3lxTE5fb3VUZjZfZXhtSE9KMVJCbUt0dzZhdTZzdUZpdEwyRk5zVzlyY0ZTVEVKZUkwNnZwWXh6RVNGbl9IaEVabWxxSzRoUEFwSUU?oc=5
Why is this ranking on Google?Read Full Story: https://news.google.com/rss/articles/CBMic0FVX3lxTFA5Q1gxUG00RnhEdnZzdWY3RHFTSFpnaEpfWUVGS3RGLXRrU2NrRlp6Tk1KQ0k4RmhpOENHbjFyNXRROHItek40eDVFNFR5MUlXalFiWEdsUTM5VENlVWZFQmdReWZSaGV6UnJfZUdNVk5kaFk?oc=5
In a fragmented media environment with seemingly endless sources of information to choose from, Americans’ news habits have changed dramatically in the 21st century. Today, an overwhelming majority of Americans get news at least sometimes from digital devices. This fact sheet looks at the platforms Americans turn to for news, including patterns and trends. News consumption across platforms A large majority of U.S. adults (86%) say they at least sometimes get news from a smartphone,…
There seems to be a consensus in SEO that AI Overviews (AIO) and other AI-driven content will reduce traffic to external websites. Even Google is open about AIO’s goal of keeping users on the SERP longer, which means more time with Google and less time with your business. No matter how good your SEO strategy is, you’re likely heading toward (or already experiencing) erosion of traffic beyond your control. That sucks. Point-blank, period. OK, that’s…
Best Image Search Platforms Than Google!Read Full Story: https://news.google.com/rss/articles/CBMigAFBVV95cUxPVEpuemYwNi1CVGNNV3F5T1I1OC1pb1ZxUmhLenNnMzZEaW5rYk5EUS1NR0pRNXlKaExqSkZFRkdrTV9mU3hYQk5YY2xXVXdJZ050ME5hZHBTNXFWUVdvQllvNEs4ajlSTUMydVd1RmRDdFpyV2U5T0Y4OFlXZUVjaw?oc=5