Most of us do it several times a day. We have a question, need a phone number or are looking for a website, so we open a search engine and type in our request. What happens next is becoming more and more dangerous. To steer clear of impostor scams, a widely recommended precaution is to avoid clicking on links or dialing numbers provided in emails or texts. Instead, contact the company or agency using a…
is in the process of making a useful change to its on the desktop whereby users will get a choice of the search engine they want to use by default – but the catch is this is only happening in Europe. Specifically, this change is incoming for the European Union (EU) and European Economic Area (EEA), as spotted, with the move currently in testing (the Canary version of Chrome, hidden behind a flag). How it…
Our very own experts have spent countless hours analyzing the significant changes in search this year, from the rise of AI to shifts in Google’s ranking systems, and they’re ready to share their insights with you. We gathered our senior news writer and an editor, along with our leading SEO content strategist, for a panel discussion moderated by editor-in-chief Amanda Zantal-Wiener. Watch this on-demand webinar and learn the ways you can leverage the changes in…
Meta’s Threads now has its own version of hashtags. Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. Topic tags are now accessible to all users worldwide to enhance search functionality within the app. Why we care. While ads are not currently available on Threads (though they are coming soon), marketers can still engage with users and enhance brand awareness by creating profiles and generating organic traffic. The…
Having the right tools is crucial for agencies navigating the dynamic PPC landscape. In this article, I will provide an in-depth look at the top 10 tools that have been indispensable in the growth of my agency. These tools have streamlined our processes and have been instrumental in driving successful digital marketing campaigns. 1. Google Product Suite The Google product suite covers many products, but we use Slides, Sheets and Docs the most. I felt…
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For the original iTunes version, click here. Google confirmed the last reviews update finished rolling out yesterday after 29 days. Google Search ranking volatility continues throughout the whole week, I called it the Google Winter Blast update but it might be the reviews update that is ongoing. Google Groups has seen a massive ranking and visibility boost in Google Search but why and it is concerning. Google announced Gemini, its next-level AI, and it is…
It seems Google is expanding the Things To Know feature in its search results, both in how often it is shown, where it is shown and how it is shown. We are also seeing it in the form of site links or sublinks on specific search results. Just an FYI, we’ve covered tons of Things to know tests and implementations here before. Here is a screenshot from Khushal Bherwani on X showing the things to…