Google’s 2024 Ads Safety Report, released today, shows a massive uptick in how AI – particularly large language models (LLMs) – is helping the company block policy-violating ads before serving a single ad, thanks to earlier fraud detection at the account setup stage. By the numbers. Google Ads last year: Removed 5.1 billion bad ads Restricted 9.1 billion ads Suspended 39.2 million advertiser accounts. Enforced against 1.3 billion publisher pages. Blocked or removed 415 million…

Share this page Google has been sued for 5m in damages in the UK over allegations it abused its dominance in the search engine market to exclude competition and overcharge advertising firms. The class action, filed at the Competition Appeal Tribunal on Tuesday, argues the US technology company used “anti-competitive tactics” so it could overcharge advertisers “by billions of pounds”. It claims Google contracted mobile phone manufacturers and network operators to ensure Google Search and…

London, Apr 16 (UNI): US tech giant Google is being sued in the UK for $6.6 billion for allegedly abusing its dominant position on the search engine market, news outlets reported on Wednesday. In a lawsuit filed in the UK Competition Appeal Tribunal, Google is accused of unfairly restricting competition to boost its earnings from online search advertising, using its “near-total dominance” on the market, the CNBC broadcaster reported. Advertisement The claim was filed by…

Google is making a big change that most people probably won’t ever spot. Google Search will soon phase out country-specific domains that have been used by billions of people around the world since the search engine’s introduction. For example, those in the UK will no longer see google.co.uk and will instead be redirected to google.com if they try to access the country code top-level domain name (ccTLD). That’s the case for all country-specific codes from…

It’s been about a week and what would be do without reporting on yet more Google Search ranking volatility… I am seeing signs of a Google Search ranking update and volatility over the past 24 hours, maybe kicking in April 15th through April 16th, today. There is both a spike in chatter within the various SEO communities and also many of the tools are showing volatility over the past day or so. Google Tracking Tools…

Google will stop using Google.co.uk, and other local versions of its search engines. Users will instead be sent to the global version of Google – no matter where they are in the world. The company says that its work to make the results of any search locally relevant mean that users now no longer need to look at a specific version of the site for their country. For years, Google directed people to a version…

Google has released its annual Google Ads Safety report and the big number that stands out to me is that Google has suspended over 200% more advertiser accounts in 2024 than it did in 2023; 39.2 million versus 12.7 million. Google also removed 5.1 billion ads, restricted over 9.1B ads, restricted ads on 1.3 billion publisher pages and took broader site-level enforcement action on over 220,000 publisher sites. Here are the high-level stats: Removed over…

LONDON- Alphabet’s Google is being sued in Britain for potential damages worth about 5 billion pounds ($6.64 billion) alleging the company abused its dominant market position in the online search industry. The case argues that Google has been shutting out competition through contracting phone makers to pre-install Google Search and the Chrome browser on Android devices and paying Apple to make it the default search engine on iPhones. The claim also alleges that Google has…