Category

SEO

Category

What Is a Lead Magnet?A lead magnet is a resource—like a guide or webinar—that people get in exchange for contact information, such as their name and email address.Lead magnets are often called gated content because people need to enter information to access them.The form people use to submit this information is typically referred to as an opt-in form. For example, at Semrush, we offer a free webinar in exchange for information like someone’s name, business email,…

What Is Email Marketing?Email marketing involves sending targeted messages to subscribers’ inboxes to inform them of new products or services, boost brand awareness, and increase sales. Marketing emails can be used to:  Engage: Keep subscribers informed and interested in your brand with compelling content, from shoppable blog posts to how-to guides  Inform: Ensure customers stay up-to-date on new product launches or business policy changes  Convert: Increase sales through emails that feature special discounts or exclusive deals Types…

Looking for more tools to add to your marketing tech stack? Here’s our guide to the best martech tools in 2024.Martech tools are software solutions designed to help businesses plan, organize, execute, and measure marketing campaigns and activities.The main advantages of using a martech tool include: Improved efficiency: Using software can help streamline marketing workflows and help teams get more done in less time Enhanced lead generation: With the right martech stack, businesses can generate…

So, you’ve got some bad backlinks? Maybe you’ve paid for some shady links, or a competitor has targeted your website with link spam. Whatever the cause, you’ll want to know what to do next—especially if you’ve received a manual action.In this article, I’ll share how to remove backlinks and consider the different approaches for cleaning up your link profile—depending on your circumstances.How to remove backlinks—if you’ve got a manual actionGoogle says if you have a…

Affiliate marketers earn money by promoting a merchant’s product via their own platforms—like blogs they write or their social media. They earn commission when their audience members interact with those links in ways that create value for the merchant. Like a purchase or signup.A familiar example would be Amazon product links included in a home improvement how-to blog. But affiliate marketing is used across all kinds of industries. Including search engine optimization (SEO).SEO products an…

There are many website builders to choose from. Each has its own features and functions.However, when it comes to search engine optimization, not all website builders are equal. A lot of SEO comes down to things a website builder can’t do. Although using one can make launching and maintaining your website faster, whether it’s SEO-friendly or not often comes down to how you use it. That’s why it is important to choose a website builder that has…

The paragraph length check in Yoast SEO (for WordPress or Shopify) tells you to write shorter paragraphs when they are too long. But why is this important? What does a good paragraph even look like? And lastly, what should you do to keep your paragraphs concise? Let’s explore! Why your paragraphs shouldn’t be too long Properly sized paragraphs play an important role in making your text readable. Big walls of text are not very nice to read,…

What Is Keyword Bidding?A keyword bid or pay-per-click (PPC) bid is the amount of money advertisers are willing to pay for their ad to rank for a specific keyword. Think of it as a split-second auction for digital ad space—one that runs every time a user searches a keyword on Google. Bidding on a keyword enters your ad into an auction for it. This gives your ad a chance to appear on results pages (or ad networks)…

Keeping up with the latest marketing trends lets you stay ahead of your competitors. And run innovative marketing campaigns that can catch your audience’s attention.But it’s important to adopt them before they become mainstream. If you’re late to the game, your marketing might not feel unique or new to your customers.We’ve put together this list of seven hot marketing trends you should look out for in 2024.But before we dive into these trends, let’s start…

Why Are Google Analytics SEO Reports Important? Google Analytics (GA4) is a comprehensive web analytics tool that helps you monitor website performance, content engagement, and traffic trends.The tool collects user engagement data and then makes the data available for analysis in over 20 reports.While not a purpose-built platform for organic search, GA4 has some reports that are perfect for SEO analysis. They help you measure SEO traffic trends, uncover SEO issues for you to fix, and…