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SOCIAL MEDIA NEWS

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Reddit continues to refine its advertising tools with a new update of its ad creation platform, including bid recommendations, improved editing functionality, and improved system performance. First, on bid recommendations – if you set up your Reddit advertising campaign, the dashboard will display a recommended bid price to ensure optimal audience reach, based on your chosen parameters. As you can see in this example, Reddit’s system will now provide an estimated bid that will probably…

Twitter wants to keep its foot on the accelerator, with the expansion of two new projects that offer more opportunities for brands and creators in the app. First, Twitter is now inviting more businesses to apply for its Professional Profiles test, which enables brands to show more business information in a dedicated, extra profile space in the app. As you can see in this example, Twitter’s professional profiles add several new display elements to your…

It may not seem like the most obvious choice for creators, but LinkedIn also wants to leverage the burgeoning creative economy, launching its own ‘Creator Gears’initiative to support talent in the app and place the best voices on the platform. As explained by Andrei Santalo, the head of the community at LinkedIn: “Based on the tools and resources we have available to creators, today we are implementing the LinkedIn Creator Accelerator program and investing $…

For a long time, public figures were made by Hollywood. It will take years to establish themselves in movies and TV and eventually break out. Nowadays, stars can be made within a few days, especially on platforms like TikTok. But even if you do not try to become the next Charli D’Amelio, it’s worthwhile to find out how to get verified on TikTok. After all, the social media network has approx. 1 billion active users…

TikTok it announced a new set of resources to support users experiencing mental health issues, especially those related to eating disorders, self-harm and suicide. First, the platform expands its pitguides to support people who choose to share their personal experiences on the platform. As explained by TikTok: “While we do not allow content that promotes, glorifies, or normalizes suicide, self-harm, or eating disorders, we do support people who choose to share their experiences to raise…

With small businesses still struggling to cope with the worsening effects of the pandemic, Facebook has announced two new initiatives to support SMEs and help them better manage their cash flow in their time of need. First, Facebook is launching an expansion of it Invoice Fast Track Program, which enables SMEs to apply to Facebook to buy up their outstanding invoices, which offer immediate cash flow benefits. As explained by Facebook: ‘For a low fixed…

Instagram has launched a live test of a new feature called ‘Map Search’in Australia and New Zealand, which enables users to discover businesses and places of interest on the in-app map, and find information about each listed business, as well as place public placements marked with the location. As you can see here, users with access to the new option are asked to tap on the map icon at the top right of the Discover…

LinkedIn wants to offer brands more ways to maximize and leverage their content efforts on the platform increasing user engagement, with a new feature for Company Pages that ‘Articles for pages’. As it sounds, Articles for Pages is an extension of LinkedIn’s long-form blog option, which was available for personal profiles since 2014. Now company pages can also create posts and share them directly in the app. As explained by LinkedIn: “Although members on LinkedIn…

Engagement on LinkedIn has been steadily increasing over the last few years, and the platform posts regularly ‘record levels of involvement’, as shared in the parent company Microsoft’s quarterly results. In light of this, it’s worth considering the potential of LinkedIn interaction for your brand, and how you can use the platform to connect with relevant audiences, and inspire the professional community in the app . Of course, this will not be all, and you…

B2B social media marketing is often left out of the spotlight in discussions of social marketing. But digital is the way of the future for B2B. Sales meetings, conferences, and business decisions are all increasingly happening online. Do you have a social media plan in place for your B2B brand? If not, you’re missing out on valuable relationship-building opportunities. And those are the very connections that can help bring in lucrative contracts. Here’s how to…