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SOCIAL MEDIA NEWS

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As part of its ongoing growth and effort to implement more monetization opportunities, TikTok has increasingly increased tends to e-commerce, which can help facilitate increased advertising activity, while also providing more revenue potential for individual creators through brand partnerships. This is already an important condition of use Douyin, the Chinese version of the app, and now, with the holiday season fast approaching, TikTok press his case as a major product showcase and store destination, via…

Apple’s controversial update of App Tracking Transparency (ATT) seems to have a significant impact on Facebook, with The Social Network today outline some of the specific ways in which the ad reporting was affected by the new privacy guidelines. For a quick context – in April, Apple released its new tracking alerts for data retrieval, which asks iOS users directly to sign in to track their activities within each individual app. With the instructions giving…

If you’re using Instagram for business, you know it’s more than just a platform for saving all your cutest product pics. It’s a powerful tool for building your brand and cultivating an audience online. With one billion people using Instagram every month, it’s a platform with serious potential for ROI. But to reap the rewards, you don’t just need an audience: you need engagement. You need comments, shares, likes and other actions that prove your…

Facebook is trying another way to increase positive contributions in groups, with a new feature called ‘Community Awards’now in live tests. According to this screenshot, posted by application researcher Radu Oncescu (and shared by Matt Navarra), Will enable Facebook’s community awards group administrators to give awards to ‘outstanding group comments’. The new directions are also displayed under group posts. The idea is that by rewarding more engaging, beneficial interactions, you can encourage individual users to…

Do you want to give a clearer direction to your content efforts and better establish yourself or your business as a thought leader in your niche? It will definitely help – this week LinkedIn has its 2021 B2B Thought Leadership Impact Study, created in collaboration with Edelman, which highlights the key challenges and issues in the modern content landscape, and the elements you need to focus on in your efforts. The study contains responses from…

Will TikTok be part of your 2021 holiday marketing strategy? It will definitely be used a lot, with the platform guide the download maps of the app, and add more users, making it a legitimate competitor to Instagram for attention and relevance. And it could be even more so among younger user groups, an important market for boosting brand awareness and demand. This is not for every business, and you need to spend time understanding…

Snapchat wants to promote its inclusivity efforts with the launch of a new range of lenses which encourages users to play with their fingers, as part of International Deaf Week. As explained by Snapchat: “Using SignAll’s AI and computer vision technology that recognizes and translates American sign language, these AR lenses will inspire Snapchatters to finger their name, as well as other common words like ‘love’, ‘hug’ and ‘smile’. ” The Lenses, developed with the…

Facebook today announced two new Portal video calling devices, which contribute to the expansion of the hardware catalog, while also introducing a new Business Portal option, which aims to help SMEs leverage video calls for improved collaboration and efficiency. First on the new devices – which are trying to take advantage of the growing interest in remote work, which is already causes increased uptake of its Portal smart tool, Facebook is now launching its next-generation…

Pinterest has a new overview of the key trends taking hold on its platform, as well as some examples of how brands are using the evolving trend insights to formulate more effective Pin outreach. In December last year, Pinterest launched its Pinterest Predicts Report, highlighting 30 trends predicted in 2021 larger movements, based on increasing search activity and engagement. Now, Pinterest says it’s so most of these right, with its latest data showing that 80%…

Reddit wants to maximize its use in the UK with the launches new advertising campaign, while also revealing some new insights into UK usage trends, providing more context on where the app is seeing the biggest growth. As explained by Reddit: “It’s been 12 months since Reddit was officially launched opened its doors in the UK, and we have many reasons to be proud of our achievements in this short time. From building our team…