Although social media is not directly used by Google as part of their search ranking factors, evidence and observations from experts’ independent studies and research show that they are massively indexing social media pages, and these say a lot of what they are not sharing to the public. One thing we learned from all these years, closely observing Google, is that, they don’t reveal a lot of significant aspects of their search algorithms to the…
When social networking giant, Facebook, altered its newsfeed algorithm by demoting posts from business pages and prioritized posts from family and friends, many marketers worried that it would become the start of social media’s slow demise as an important factor that help boost search engine optimization. But, in reality this is far from the truth. Despite the demotion of business pages from the newsfeed, it doesn’t mean that you cannot promote your website or content…
