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This is branded content. For years, studies have shown that almost all consumers (97 per cent) search online before shopping locally. This is a big number that reveals the importance of businesses positioning themselves where people are looking: the first results of search engines. This is why Local Search Engine Optimisation (SEO) has become such a crucial strategy for local companies to become more visible online and attract nearby customers. A grasp of local SEO…
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[ad_1] Local SEO is a subset of SEO that focuses on optimizing your online presence to rank higher for local search queries. It’s important for increasing both foot and web traffic, managing your online reputation, and competing effectively with other nearby businesses. How Local SEO Can Transform Your BusinessPeople use local search to find everything from restaurants to plumbers. So, the folks in your immediate area are likely searching for products or services that you offer. And optimizing…
As the business landscape grows ever more competitive, discover the secrets to local SEO success for small business owners seeking to make their mark. CREDIT: This is an edited version of an article that originally appeared on SME Today In today’s fiercely competitive business arena, where SMEs make up 99.9% of the UK business landscape, local small business owners find themselves under growing pressure to stand out and seize the attention of their target audience.…
[ad_1] Coming up with an efficient local SEO strategy and executing it well is a tough challenge. To help you succeed, we’re offering this checklist to give you some structure. The steps in this article can help you optimize a strategy that will attract and gain local customers from your target audience.Editor’s note: If you want to start with some local SEO basics, head to our guide on What is Local SEO.Our checklist breaks down your…