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Semantic search is not just for organic traffic; it is also for paid searches. Understanding the difference between a broad and precise search is important, but semantics is the search intent behind a query. Google focuses much more on search intentions and keyword variant. Knowing the connection between intention and semantics can help you to limit yourself to the perfect audience. How does semantic search work? What is semantics, and how does it apply to…

To give strength to our online website visibility, SEO’s have been doing website optimization to draw qualified traffic. In the early days of  the web (Web 1.0 and 2.0), marketers were given to understand that if our content and the pages are structured well search engines would like it. This was besides the prudent use of other white hat SEO elements. Web of today is taking a new turn. The web of today is Semantic…

Structured Data in the Days of Semantic Web Search To give strength to our online website visibility, SEO’s have been doing website optimization to draw qualified traffic. In the early days of the web (Web 1.0 and 2.0), marketers were given to understand that if our content and the pages are structured well search engines would like it. This was besides the prudent use of other white hat SEO elements. Web of today is taking…

Optimizing websites for search engines is not a simple process that only includes keywords and links.  Search engine optimization primarily deals with a website’s anatomy and its overall structure.  Specifically, a webpage’s coding structure can be easily explained through web semantics.  Web semantics plays an important role in SEO and greatly affect how websites are interpreted by search engine crawlers. What is Web Semantics? Web Semantics is simply the process of making HTML markups more…

Latent Semantic Indexing (LSI) is a method for indexing and retrieving web pages used by major search engines like Google. It is termed Latent Semantic Indexing due to its ability to identify relationship patterns between words and concepts contained in online text, based on the idea that words utilized in similar circumstances share meanings. The mathematical technique Singular Value Decomposition (SVD) is used for Latent Semantic Indexing to identify correlations or patterns. With LSI, keywords…

Quick summary ↬ Websites, unfortunately, aren’t as environmentally friendly as we might like them to be. This article contains some thoughts and experiences from trying to clean them up. As is the case with many other developers, the reports over the last few years of the huge energy requirements of the web have prompted me to take a look at my own websites and see what I can do to minimize their impact. This piece will…

Social media is an excellent tool for keeping brands connected with their customers, but it can also be a powerful driver for direct sales activities. Do you use social media to attract customers and increase sales? If so, have you made sure that your social media profiles contribute to your sales funnel, instead of each being an independent element? Here’s how you can ensure that your efforts on social media are linked to driving sales…

Content marketing isn’t new, but it may be new to you, valued reader. So let’s talk about what exactly content marketing is, and why it’s so darn loveable. A few decades ago, there was only traditional advertising. Companies caught people’s attention by interrupting their TV-watching with commercials, catching their eyes with billboards while they were driving or announcing their latest products on the radio. Now, there’s another, more subtle way to draw in customers. Content…

Ah, email… the internet’s favorite method of communication. Replacing its physical brethren, email was introduced to the world in 1995 and has since been one of the most often used ways of communication for netizens and companies alike. Do you want to send someone a long-form message without it getting lost in the mail? Interested in reaching a large group of people with the click of a button? Want to keep a conversation going but…

Quick summary ↬ In this article we discuss and learn about the use of repetition on React children and the ways to do it. We will focus on one of the useful methods, React.Children.toArray, which React gives us, which helps to repeat about the children in a way that ensures performance and determinism. The most obvious and common object that developers in React work with is the children brace. In most cases, you do not…