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Optimizing websites for search engines is not a simple process that only includes keywords and links.  Search engine optimization primarily deals with a website’s anatomy and its overall structure.  Specifically, a webpage’s coding structure can be easily explained through web semantics.  Web semantics plays an important role in SEO and greatly affect how websites are interpreted by search engine crawlers. What is Web Semantics? Web Semantics is simply the process of making HTML markups more…

Latent Semantic Indexing (LSI) is a method for indexing and retrieving web pages used by major search engines like Google. It is termed Latent Semantic Indexing due to its ability to identify relationship patterns between words and concepts contained in online text, based on the idea that words utilized in similar circumstances share meanings. The mathematical technique Singular Value Decomposition (SVD) is used for Latent Semantic Indexing to identify correlations or patterns. With LSI, keywords…

With over 1 billion people worldwide living with a disability (according to the World Health Organization), implementing website accessibility best practices can help you tap into this vast audience and create a positive user experience for everyone. It’s worth mentioning that website accessibility does not only apply to people living with disabilities –  but your entire user base. Regardless, achieving true accessibility requires collaboration with relevant stakeholders. In this article, you’ll discover website accessibility best…

Welcome to the dawn of a new era in social media where the line between reality and virtuality blurs: giving rise to AI influencers! Let’s discover together the fascinating world where artificial intelligence and personas meet and create the next frontier of social media. If you ended up here, I take it that you are very much involved with the latest developments in AI and digital marketing. And that’s true, AI is coming for human…

Welcome to the dawn of a new era in social media where the line between reality and virtuality blurs: giving rise to AI influencers! Let’s discover together the fascinating world where artificial intelligence and personas meet and create the next frontier of social media. If you ended up here, I take it that you are very much involved with the latest developments in AI and digital marketing. And that’s true, AI is coming for human…

SEO is a HUGE thing – and who doesn’t love a checklist? Although SEO work is never done, there are many things you can simply cross off the list to ensure you’re optimizing your website not just for people but for Google as well. Want to work on your site’s SEO? Check out these things so you know where to start. Content, content, content! SEO is about optimizing your content so it’s helpful for users, and,…

One bad customer review, comment, or post can ruin your brand’s reputation. But how do you stay on top of online reviews with so many different review platforms out there?This is where online reputation management tools can help.Online reputation management tools are software solutions designed to help companies monitor and manage their brand reputation across the internet.These tools often include features like: Social media monitoring: Tracking posts across multiple social media platforms based on keywords…

From the search results you see to the related topics recommended to you for additional exploration, AI oversees everything in search. Furthermore, today’s search engines cannot work without advanced AI. A variety of intelligent technologies with the capacity to learn and advance independently are collectively referred to as AI. You may be familiar with terms like “machine learning,” “deep learning,” “neural networks,” “voice search,” “computer vision,” “image recognition,” “natural language generation (NLG), and “natural language…

Ever wondered how brands turn breaking news into marketing gold? Enter the realm of newsjacking, where savvy companies leverage current events to get their brand in front of new audiences.What Is Newsjacking?Newsjacking is the act of leveraging a news story to gain visibility for your brand. It involves taking advantage of the right timing and wit to generate media attention for your brand by capitalizing on trending topics. This approach was first introduced by marketing and…

No one knows exactly how search engine algorithms work—especially Google’s.Which is why there are so many SEO myths. From made-up keyword types to claims backed by misinterpreted data. We’re about to go over some of the main SEO myths right now. So you don’t waste time chasing incorrect tips.Let’s dive in.1. There’s an Ideal Keyword DensityKeyword density tells you how many times a keyword appears on a webpage compared to the total number of words on…