[ad_1] What Are Question Keywords?Question keywords are search queries that are phrased in question form. They often start with “how,” “what,” or “where.”For example, question keywords related to “SEO” are “what is SEO” and “how to do SEO.”Use the Keyword Magic Tool (as shown above) to find question keywords that are relevant to your brand.Targeting question-based keywords with your content is often a great idea.Searchers using question keywords are looking for very specific information. Which means you…
[ad_1] Today we want to talk about how to move forward through LSI-copywriting. That is, about how to interest readers and take high positions in search engines. What is LSI Copywriting? In 1988, a group of programmers developed a data processing method called latent semantic analysis (LSA). The practical application is that the algorithms focus not only on key queries, but also find latent connections. Now LSI optimization is a modern and effective approach to…
[ad_1] What Is RankBrain?Google RankBrain is an AI model that helps Google better understand users’ nuanced search intent to serve up more relevant results. How?Through machine learning and natural language processing (NLP). These components let RankBrain learn from and understand the reasons why people search certain terms.Introduced in 2015, the algorithm was designed to solve the problem of unmet user intent that happened with simple keyword matching. Especially for never-before-seen searches, which accounted for 15% of…
[ad_1] Design systems can be of immense help, but failure to adopt them invalidates the hard work that goes into building the thing in the first place! In this two-part series of articles, Luis shares his experience with design systems and how you can overcome the potential pitfalls, starting from how to make designers on your team adopt the complex and well-built system that you created to what are the best naming conventions and how…
[ad_1] Keywords are an essential part of SEO. Using keywords in your content optimizes it for what users are searching for, increasing your chances of ranking fast and being found by your target audience. Let’s look at seven keyword research tools to help you figure out which keywords you should be targeting! What Are Keywords? Keywords are words and phrases users enter in search engines (like Google, Bing, DuckDuckGo) when they search for information, products,…
[ad_1] What Is SEO Competitor Analysis?An SEO competitor analysis (also called an SEO competitive analysis) is the process of researching your competitors to gather insights about their keyword, content, and backlink strategy and using those insights to improve your own SEO. In this article we’ll cover: Why an SEO competitor analysis is important How to run an SEO competitive analysis How to create an actionable competitive analysis report (+ share a free template)Why Is an SEO…
[ad_1] If you’re new to SEO, becoming an SEO expert may seem incredibly complex and like something that takes decades to master. But it doesn’t have to be that way.You can become an SEO pro by focusing on the SEO fundamentals, building the right soft skills, and utilizing industry tools. In this article, we will look at the steps you need to take to become a sought-after SEO expert and position yourself ahead of the competition.What Is…
[ad_1] Website authority is a score calculated by Semrush using data about your website. The score is an estimate of how well-positioned your website is for ranking against other websites in your industry.This guide will give you a better understanding of how Semrush calculates Authority Score. And show you how to increase website authority with five concrete tips.Website Authority Score: What Is It?Authority Score is a metric from Semrush that quantifies the overall authoritativeness and…
[ad_1] In this article, Sasha guides you through crucial processes and factors to achieve a consistent brand presence across platforms. She offers an overview of the entire brand identity process, explores collaboration with UI teams, and provides essential details on the assets required for the successful implementation of a digital brand.It may seem obvious to state that the brand should be properly reflected and showcased in all applications, whether it is an app, a website,…
[ad_1] We’re living in somewhat of a CSS renaissance with new features, techniques, experiments, and ideas coming at us to an extent we haven’t seen since “CSS3”. It’s easy to feel overwhelmed when your profession seems to be advancing at breakneck speed, but it’s just as easy to be excited and inspired by what’s possible today that wasn’t even one year ago. While the complexity of CSS seems to be an ongoing discussion, Geoff Graham…