[ad_1] Imagine the internet as a bustling city, vibrant and brimming with information and personal opinions. Now, think of the Americans with Disabilities Act (ADA) as the civic engineer who ensures everyone, regardless of their abilities, can navigate this digital metropolis. Initially focused on making physical spaces more accessible, the ADA has expanded the scope of its recommendations and now also publishes recommendations on website accessibility. By making your website ADA-compliant, you’re not just following…
[ad_1] Free SEO tools may be limited, but you can still use them to do SEO. You just need the right ones to cover your use cases.Add these 36 free SEO tools to your SEO toolkit.Monitor your website’s SEO health, see who’s linking to you, and learn what your website is ranking for on Google.Ahrefs Webmaster Tools (AWT) scans your website for over 100 common SEO issues that could be hurting your rankings. It also tells…
[ad_1] What Is a Marketing Strategy?A marketing strategy is a roadmap to help you find your target customers and figure out the best ways to reach them.As you’ll discover in the marketing strategy examples below, you can use different types of marketing strategies based on your business goals and target audience. Some focus on boosting brand awareness. Others aim to generate leads or drive sales.In any case, a marketing strategy covers market research, positioning, and the…
[ad_1] This is the complete guide to SEO for beginners.We’ve made it easy to understand the SEO basics. And start building a strategy that boosts your website traffic.What Is SEO?SEO (search engine optimization) is the process of improving the performance, experience, and authority of your website so it can gain better visibility in search engines like Google. Specifically, SEO is about ranking higher in organic (unpaid) search results. Not paid or sponsored results.Here’s what both types of…
[ad_1] What Is Keyword Stuffing?Keyword stuffing is a spammy SEO tactic that involves unnaturally forcing keywords into webpages. With the aim of ranking higher on the search engine results page.For example, the main content might read like this:Keyword stuffing may also occur in the following places:1. Title tags and meta descriptions (which can be used to generate search engine snippets):2. URLs (webpage addresses):3. Anchor text (text that hyperlinks are attached to):4. Alt text (HTML image…
[ad_1] In this two-part series of articles, Luis shares his experience with design systems and how you can overcome the potential pitfalls, starting from how to make designers on your team adopt the complex and well-built system that you created to what are the best naming conventions and how to handle the auto-layout of components, indexing/search, and more. Part 2 concentrates on the key points from Luis’ framework and practical tips about managing a design…
[ad_1] What Is Dental SEO?Dental SEO (search engine optimization) is the process of optimizing a dental practice’s online presence with the aim of getting more exposure in unpaid search engine results. It’s a marketing tactic that helps dentists acquire new patients.For example, dental SEO can help you earn Google rankings like this:And this:This exposure can drive people to visit your website or contact your practice.Dental practice SEO can benefit general dentists, orthodontists, pediatric dentists, periodontists,…
[ad_1] Marketing to seniors (adults aged 65+) allows you to tap into a growing and affluent market.Here’s how to market to seniors effectively:1. Conduct Audience ResearchAudience research is the process of gathering and analyzing information about your target audiences. With the aim of reaching and engaging them more effectively using more personalized content.Rather than making assumptions about older adults, look at what the data tells you. And build your strategy accordingly.This can streamline decision-making and…
[ad_1] What Is SEO Ranking?SEO ranking (search engine optimization ranking) refers to a webpage’s position in search engines’ organic search results for a given search query.If your page is higher in search results, more people are likely to see it. Which means more people may visit your site.For example, look at Google’s top search results for the keyword “best gaming chairs.”The first two results are paid ads. After that, one of PC Gamer’s pages holds…
[ad_1] The year is almost over, and we are so pleased to be able to share a massive list of our 2023 product launches and improvements. Below, you’ll find a highlight reel of our most exciting upgrades. Learn how they can help you grow your business in 2024. App Center Updates: A Customizable Way To MarketThe Semrush App Center is built for marketers who need affordable digital marketing solutions without filler tools. Whether you’re steering a B2B enterprise…