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09/09/2010 The rules of search engine optimization changes on a near-daily basis. As a general rule of thumb, short keywords are the most lucrative to focus on when optimizing for organic search results. However, when the focus changes to paid searches, short keywords are the most costly. This is because companies work overtime competing for optimal keywords that they think customers will search for first. Because of this theory, ‘long-tail’ keywords became a hard-hitting…