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negative SEO

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Negative SEO is recently one of the hottest topics of discussion in the search marketing world.  SEOs and webmasters have growing concern and fear that Google’s latest search algorithm update (Penguin), triggers the increase of demand and practice of destroying competitors’ websites through Negative SEO.  Due to this commotion, Google will be releasing the Disavow Links Option, a tool that will put an end to the dreaded malpractice of destroying online reputations for the sake…