Zero Moment of Truth (ZMOT): Why Your Law Firm Should Be Part of It? If you are reading this, you might be scratching your head and is asking yourself, what the hell is Zero Moment of Truth? But, before we answer that question, let’s take a look first on how people look for law firms or lawyers to represent their cases in court. According to LexisNexis, 76% of those people who search for lawyers…