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When it comes to changes this year, “the waning power of the search engine results page might loom largest,” Brian Morrissey, founder of The Rebooting newsletter, said in a podcast. He referred to changes affected by artificial intelligence (AI). Some believe the future role of media and platforms will be to channel narrow interests to people so that they can learn about something specific. I have heard this more than once. Historically, this has been…
SEO Trends 2024 If you’re looking to level up your SEO strategy and prepare for the year ahead, our SEO Trends 2024 ebook is the ultimate authoritative resource. Download Your Copy In the last week, one of my clients noticed they were losing traffic for some key queries without losing their organic positions on both reviews and guides. Once we dove into the search engine results pages (SERPs), it became clear that Google has been…