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You should be able to draw some ideas and direction on how to improve your social media campaigns for 2017, says Qamar Zaman a Digital Marketing Expert from Dallas. One only needs to look back at the state of social media marketing in 2016 to know that it was definitely a watershed year for the industry. It’s common for trends to come and go in the world of inbound marketing, but this year, we had…

Imagine having a very capable assistant that can help you out in simplifying your day to day tasks and can provide you accurate legal information in an instant.  And, take note, it doesn’t get tired and can work for you 24/7. Meet robot lawyer Ross, a Watson-powered artificial intelligence specifically built from IBM’s cognitive computer.  Ross has the capability to process billions of text documents per second, thus giving you the fastest turnout when doing…

Law Firm Marketing Expert Qamar Zaman Explains How to Get the Most Out of Your Pay per Click Ads / Google Adwords As competition among law firms get tighter, the need to stand out and create more visibility especially in the SERPs is of utmost importance if you want higher possibility of getting more leads. Pay per Click (PPC) is quite useful if you don’t want your spot in the SERPs getting occupied by your…

Earlier this month, the online marketing industry has once again been stirred by the latest casualty of Google’s manual action penalty for spammy links.  Every expert and enthusiast’s attention has been temporarily focused to Thumbtack.com, an online marketplace for local services. A report (http://www.thesempost.com/thumbtack-google-manual-action-penalty-links) from The SEM Post, discussed in details why Thumbtack.com just suddenly vanished from the SERPs and can’t also be found using their brand name.  Jennifer Slegg reported that the website…

If you are just starting your own law firm website, you might just be wondering if you will hire a professional in building one or not. After all, hiring a web developer has a lot of pros and cons but so is the DIY website option. To help you in deciding which is which, I will lay- out all the advantages and disadvantages for these two options. In hiring a web developer, your site can…

Optimizing websites for search engines is not a simple process that only includes keywords and links.  Search engine optimization primarily deals with a website’s anatomy and its overall structure.  Specifically, a webpage’s coding structure can be easily explained through web semantics.  Web semantics plays an important role in SEO and greatly affect how websites are interpreted by search engine crawlers. What is Web Semantics? Web Semantics is simply the process of making HTML markups more…

There are lots of debate online discussing about the difference between a press release and news release.  Some claim that they are the same and can be used interchangeably.  Others, on the other hand, recommend crashing the press release term out of the equation and just use news release. Press Release vs. News Release Nowadays, the term “press release” is often interchangeably used with news release, media release, and social media release.  But, the most…

Google recently launched Google+ Local, the newest feature added in the Google+ page that is expected to attract more local business owners.  Click screenshot below to see how a business page looks like on Google+ Local. Though Google has not totally shut down Google Places yet, lots of reports and blog posts all over the web already announced what the search giant is currently doing.  A blog post by Greg Sterling from Search Engine Land…

How Much Relevance Social Signals Contribute to Web Search Ranking? The incorporation of social signals (in ranking algorithms) to help search engines better understand traffic behavior is not something new to us.  Search giants like Google and Bing have already revealed to the public that they use social signals from famous social networking websites like Facebook and Twitter to determine the relevance of a certain webpage. Though no one except Google (for Google Search) really…

The popularity of mobile computing gives rise to smartphones and other handheld devices that enable users to stay connected on the internet all the time.  The high demand of mobile devices that let users access the internet has also paved way to another internet trend – the checking-in at local areas or any places (i.e. bars, restaurants, hotels, airports, etc…)  using location-based social media sites. Popular example of location-based social media networks are Four Square,…