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MARKETING

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As a small business, you may think you have limited resources to promote your products and services, but you are wrong! There are various cost effective and efficient marketing strategies that you can use to increase your brand, increase your customer base and increase your sales! One of the best and most popular ways – is affiliate marketing. To begin with, what is affiliate marketing? Affiliate marketing is a mutual agreement where a business -…

Beach days, summer Fridays and sunshine oh woe! ☀️ For those of us in New England, I think it’s finally safe to say that summer weather is here to stay and that we can put away our winter hats and digs. Do not worry, we drink our iced coffee all year round – now we do not have to do it with frozen hands. In this issue: Meet our latest social media strategist IG content…

Never in the history of our podcast have we covered so much ground as in this episode of Above the Fold, with Diana Fryc – not surprisingly, given her resume. Diana is the Chief Sales and Marketing Officer at Retail Voodoo. She co-founded the company in 2011 and has since worked with countless brands for food, beverage, wellness and fitness. She has helped companies such as REI, KIND, Essentia, Brooks Running, the Puget Sound Consumer…

Waarom is SEO (search engine optimization) belangrik? Baie sake-eienaars vra hierdie vraag voordat hulle besluit om in SEO-dienste te belê. Alhoewel dit een van die mees gebruikte digitale bemarkingsdienste is, huiwer sommige mense om SEO vir hul besigheid te gebruik. In werklikheid is SEO belangrik omdat dit alle ondernemings bevoordeel. Of u nou ‘n klein onderneming of ‘n groot onderneming bestuur, u kan SEO gebruik om u sigbaarheid op die internet te verbeter en meer…

Headless CMS is a major contributor to the content creation community. Content management services are rapidly evolving to support many businesses and individuals who create millions of content daily. Ecommerce sites are the rising star among them. Several platforms are employed to help creators, who want to be flexible and practical in sharing their content. Internet becomes the first address for shopping due to secure and easy to use platforms. Content creators for e-commerce sites…

Here’s the problem with SEO: Most people have no idea if it’s working. Especially the people who need to know, like founders and CEOs! How about you? Ask yourself, “Does SEO make my company money?” And I’m not talking about “organic traffic growth,” or “blog readership,” or any other response that doesn’t involve a dollar figure. I’m asking “Can you accurately quantify the revenue SEO is generating for your business?” If you can, congratulations. You’re…

What we know as copywriting today is not altogether new. Copywriting is one of the oldest professions known in history. Mark Tungate in his 2007 book Adland notes that there are promotional pamphlets found as far back as Pompeii promoting a new brothel in town. Tungate even noted that some cave drawings could be interpreted as promotional material. Copywriting has evolved from cryptic images on a wall to messages shared all over the world. You…

Looking for new strategies to drive more traffic to your Amazon listing? Have you tried to use optimal search terms for backend? As a seller, you always want more feet for your Amazon product detail page. The more people landing on your listing, the higher the conversions after all. And so you do everything in your power to make it happen. From the compelling title to the use of high quality images to the shopping…

Creating quality content is the only way to cut through the noise and keep your customers interested, excited and loyal. Why? Because with so many competing brands out there, you need to let prospective customers know that you are the expert in the industry, the brainstormer of ingenious ideas, the manufacturer of innovative products and the true market leader … you. It can not be achieved to hide behind a curtain. You need to get…

If you shop online, you probably bought from Amazon at some point. Amazon accounts for about half of all e-commerce sales, and there is no doubt that it is the center of e-commerce. However, with thousands of sellers listed on the platform, it can be difficult to see products by the right buyers. According to Marketplace Pulse (2021), Amazon 9.7 million sellers worldwide, of which 1.9 million are actively selling in the market. The competition…