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MARKETING

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Regardless of your industry, the current acceleration of change and digital transformation has made it vital for brands to stay agile and innovative. But how do you pinpoint where to improve? The answer is in a brand audit. A brand audit can highlight where your strengths are — and what weaknesses need to be addressed. Even established brands need to keep ahead of the curve to stay at the top. Performing a brand audit builds…

At Brafton, Estrella Alvarado is an SEO and Demand Gen Specialist. “But to put it in simpler terms,” ​​she says, “I do SEO-related stuff.” To tell you the truth, that doesn’t even begin to describe Estrella’s role at Brafton. With her hands in many different pots, she is an integral part of Brafton’s marketing team. But the funny thing? Originally, Estrella envisioned a career in arts and culture. Early in her professional life she worked…

Every business dreams about being number one on Google. You can be spotted straight away by customers, you are automatically trusted and you enjoy the prestige that comes with being the first search result. But, a lot of business owners do not think this is really attainable. In other words, they cannot get to number one on Google because of competition or not having the necessary SEO knowledge. However, this is not true. There are…

Digital public relations exists thanks to the dot-com boom and today’s widespread use of social media. Thanks, Internet! Before we dive in (or get lost in a World Wide Web — or better yet, Web3 — spiral), let’s start with the simple answer to the question that brought us all here. What is Digital PR? The professional maintenance of a brand’s online image.  The longer answer includes a combination of traditional media relations with digital…

Fall is just around the corner, and personally, I can’t wait. 🍂The crisp morning air, hot coffee, maybe even a PSL? Sign. Mrs. Up. In this month’s edition, you’ll find… Insight into the most popular pumpkin-based foods…Highlights from Brafton’s Social Team…And an update from Instagram that may or may not be a good thing. #DYK Last year, Instagram shared the most popular pumpkin-based foods by state within the US, and the results were mixed. The…

What do clients think of you when they are on the Internet? Have you reviewed what they see about your business? Do they get the same message wherever they find your business? Your digital presence, the content you produce, the posts you reshare, the comments you make, and the online conversations you engage in are key elements of your business identity. Your interests, thinking, expertise, and authority are showcased. What you create for the internet…

Thanks to internet quizzes, you probably know, among other things: Which Hogwarts house are you in.Which Lord of the Rings character are you?Which Hunger Games district are you from.Which Disney prince would you be matched with (I got John Smith, but was hoping for Prince Eric).You might even know which of Carl Jung’s 12 archetypes you identify with. But what if we asked you to answer these questions about your customers and their behavior? What…

Getting your products from one place to another can be stressful at times. It’s not easy to guarantee the safety and security of your items for the entirety of their journey, and sometimes items go missing; it’s not unheard of. Well, there is a solution to that, NFC tags. With these handy little devices, you can ensure that your goods are secure during shipping and that everything is where it needs to be, making it…

Did you ever spend warm summer afternoons lifting rocks to spy on the creepy-crawlies underneath? Depending on where you lived, you might have looked for snakes, lizards, spiders, or ants; for me, it was always frogs. Or maybe you were inside reading a book or playing video games. That’s cool too. Even if you’ve never had this experience, it’s easy to see how lifting rocks to look for hidden communities is a lot like finding…