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MARKETING

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Once in a not so distant past, brands have been about selling the perfect life and advertising the perfect body. Yet there has been a massive shift since the 90s – when marketing trends were defined by flawless bodies and unattainable beauty ideals – in the way bodies are represented. From terms like body acceptance and fat acceptance to body positivity and body liberation, the self-love revolution has become mainstream, and more inclusive marketing campaigns…

You have probably heard that some people use mainly the left side of their brain and others the right side. The right is seen as the creative, thoughtful side, while the left is seen as the analytical, rational side. Laura Leone uses both sides to the fullest! Thanks to her incredible drive and creative insight, she excels as a Project Manager (PM) at Brafton and has helped the people she works with and the accounts…

Digital marketing contains a wide range of strategies and techniques to attract traffic and conversions for your business. From content production to paid advertising, there are a number of different ways to drive traffic and conversions to your website. When implementing a digital marketing strategy for your business, it should be divided into a series of smaller strategies, both paid and unpaid. Understanding the pros and cons of the strategies you choose is important to…

It’s one thing to grab people’s attention with a flashy piece of marketing – but what are you going to tell them once you’ve caught their attention? Your brand needs content to fit its style, and this is where content writing comes in. Whether it’s a few hundred words in an email, a few hundred characters in a social media post or pages with in-depth information in a white paper, your content expresses the point…

Drawing a blank on ideas for your next marketing campaign? Maybe you need help getting the ball rolling. It’s alright, it happens. We have a few ideas when it comes to adding some spark to your creative marketing so you can get that message out there and gain some reader interest along the way. People are exposed to thousands of ads every single day, meaning you need to do everything you can to make your…

There’s one thing us marketers all have in common: We use the written word to encourage someone to buy a product or service. The question is which words actually make people want to swipe their credit cards. Of course, we don’t condone unethical marketing here, so we’re not talking about putting people under trances, sharing misleading information or anything of the like. We are, however, interested in the psychology behind communication, and how we can…

This is the moment you’ve all been waiting for: unveil the new website you designed for your client. This is an exciting opportunity, but it can also be nerve-wracking for the entire team involved in the construction. Website development takes weeks (if not months) of hard work to complete, so what happens if your customer hates the final product? How do you fix the problem? Is there anything your team could have done in the…

Entertainment marketing is marketing optimized for entertainment-specific media and contexts. This can include campaigns that run within movies and video games, as well as at events and on the social media feeds of performers, celebrities and influencers. It revolves around partnerships between entertainment producers/organizations and brands in other industries, who often co-promote one another. Well-executed entertainment marketing will generate brand awareness and in turn monetize that interest. Indeed, like marketing in general, entertainment marketing aims…

Yvonne Ivanescu will be the first to tell you that mistakes are part of starting a business. Like the time she spent hundreds of dollars creating patterns for the bikinis of her business, only to learn that the printing of the patterns on fabric is very free. She will also tell you that it could be pain. For example, for two whole months she just chose to choose brand colors – not to mention, a…

At this point, we have a good understanding of what your business is doing, and who it should be aimed at. We built up the most important marketing messages using the SWST test … Next, we dive into part five of our nine-part framework, where we show you how to map your content themes and engage users to the maximum! In this short post, we’ll give you a quick look at our table of contents…