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MARKETING

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ChatGPT strikes fear into the hearts of professionals in every industry, from education and publishing to healthcare and big tech. Apparently, the bot is not only going to steal your work, but also put search engines and a variety of other technologies out of business. Of course, few things in the tech industry are as overhyped as anything to do with artificial intelligence. Sensational headlines are easy to write, but is there any substance to…

As we all know by now, SEO is not static. In this rapidly changing environment, staying ahead of the trends can mean the difference between a highly profitable year, instead of a transitional year. In short, some of the most important local SEO trends in 2023 will be: Switch to GA4 User experience (UX) is everything The impact of reviews Search features, rich results and schema Found outside of Google What is Local SEO? Like…

On Content People, Meredith Farley interviews creative professionals and leaders to get a behind-the-scenes look at their career experiences and turn that into actionable advice for listeners. Tune in to hear from experts in various media, and get inspired to find contentment in your own creative career. Episode #8 Summary Chatting with Meredith Farley, Jessica Holton, the co-CEO and co-founder of Ours, discusses how childhood experiences made her the entrepreneur she is today. She also…

The big topic for SEO right now Chat is GPT and how to use AI to generate content. We’ve been saying “content is king” for a few years now, but now we have to include a caveat: the right type of content is king.There are hundreds of uses for Chat GPT and OpenAI – title tags, on-page content, meta descriptions, marketing emails, chatbots, etc. Basically, any text can be automated to a certain extent.via GIPHYGoogle’s…

Promotor, ondersteuner, kampvegter, kampvegter … dit is alles sinonieme vir advokaat, en presies waaroor ‘n advokaatbemarkingsprogram gaan. Dit is ‘n baie oppervlak-vlak inleiding tot hierdie veldtogte – en wat hulle help handelsmerke bereik. Hier sal ons uiteensit oor advokaatbemarking net soos jy dalk jou gelukkige kliënte vir jou produkte of dienste sal laat doen wanneer jy een van hierdie inisiatiewe begin. Spits vas! Het gegaan na: Gee jou ‘n oorsig van advokaatbemarking.Praat oor sommige van…

The COVID-19 pandemic brought e-commerce to the top, but now a new recession is tightening monetary policy and weakening global economic growth. With FAANG cutting overhead and staffing, smaller businesses are also following suit and even (in the worst case scenario) closing their doors for good. There is no denying that digital brands have already been affected and will continue to suffer the consequences during 2023. Declining sales, struggles to maintain performance and technological optimization…

The COVID-19 pandemic brought e-commerce to the top, but now a new recession is tightening monetary policy and weakening global economic growth. With FAANG cutting overhead and staffing, smaller businesses are also following suit and even (in the worst case scenario) closing their doors for good. There is no denying that digital brands have already been affected and will continue to suffer the consequences during 2023. Declining sales, struggles to maintain performance and technological optimization…

Shopping online has become part of everyday life. The simplicity of logging on to the internet and buying what you need instead of making a trip to the shops means that more and more shops are going online.If you sell products online, getting the SEO right on your ecommerce site has never been more important.Ecommerce sites by their very nature don’t usually contain a lot of content, which means site owners need to ensure they…

Marketing has been extremely useful in sports to connect brands with fans and promote specific sporting events and regular season games. Effective sports marketing strategies help teams, leagues, associations and brands reach new audiences and potential sponsors, as well as keep the interest of die-hard sports fans alive. A successful sports marketing campaign brings together athletes, institutions and audiences; create hype around the events; and help build strong and lasting connections. Basically, it’s a win-win…

Do you want to pay a recurring, potentially volatile price for guaranteed traffic to your site, or do you want to make a one-time investment to generate the same – though not guaranteed – amount of traffic? This is a difficult question. But this is the difference between paid and organic traffic. Although the end goals are presumably the same, the means of achieving them are very different. How do these seemingly diametrically opposed methodologies…