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SEO

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30 second summary: As the content battlefield undergoes tremendous upheaval, SEO insights will continue to become more important ChatGPT can help content marketers gain an edge over their competition by efficiently creating and editing high-quality content Making sure your content is high enough to engage the target audience requires strategic planning and implementation Google is constantly testing and updating its algorithms in pursuit of the best possible search experience. As the search giant explains in…

What is a Top Level Domain?A top-level domain (TLD) is the last text segment in a domain name, such as .com or .net.Top-level domains are also called domain extensions, domain suffixes, and URL extensions.TLDs seem like a small problem. But they are a major part of any online business’s marketing strategy.And they look like this:Every website address has a TLD.TLDs help identify, organize, and classify websites based on their content, purpose, or location.For example, a…

WordPress is the world’s largest content management system (CMS)—around 810 million websites are built on it.It’s free to use and includes all the features any website owner could need. And if it doesn’t have a feature you want or need, you can have a developer create it for you because it’s built on open-source software.But with all of these features come some complications. WordPress has a fairly steep learning curve compared to other CMSes like Wix…

Content intelligence refers to software that uses machine learning and AI to measure how different types of content will perform with your target audience.You can use these insights to improve your online marketing strategy by picking topics or content types that resonate with your readers. Content intelligence takes the guesswork out of content strategy. You can analyze data about content that performs well with your audience and use that information to fine-tune your content strategy. Which can…

What is a Good UX design?A good UX design is a design that creates a positive experience for users when interacting with the pages of a website. For the most part, a good UX design is about:UsabilityWebsite pages should be easy to use and navigate. For example, embed a filter or search in an online store.FunctionalityAn online store category with over 1,000 items cannot do without product filtering functions. These functions must perform the tasks…

Digital content is everywhere—from Google search results to your favorite social media apps. Opportunities exist to create content for an audience that wants answers, information, entertainment, etc. And the demand is high for skilled digital content creators who can help brands stand out. Learn more about what digital content creation is and how you can use it in your digital marketing strategy. What Is Digital Content Creation?Digital content creation is the process of creating various types of content…

What Is Technical SEO?Technical SEO is the process of optimizing a website for search engines, but it can also include activities meant to improve user experience.Common tasks associated with technical SEO include the following:Submitting your sitemap to Google Creating an SEO-friendly site structure Improving your website’s speed Making your website mobile-friendly Finding and fixing duplicate content issues Much moreIn this post, you’ll learn the fundamentals and best practices to optimize your website for technical SEO.Let’s…

We’ve said this time and time again: a fast website is necessary for SEO. In a sea of similarly good (or not-so-good) results, Google will favor fast pages that can deliver a good user experience to searchers. If your goal is to attain higher rankings and drive organic traffic from Google, you need to speed up your WordPress website. In this post, we’ll discuss tips to help you improve your website performance to get that…

What is Google AdSense?Google AdSense is a free advertising program that allows online publishers to earn money by displaying third-party Google ads on their sites. Businesses pay to advertise through AdSense. And site owners get a share of that revenue based on clicks or ad impressions. This is what a Google AdSense ad might look like on a website:Let’s take a look at how to earn money with Google AdSense and how it works. How…

Content marketing has become one of the best (and most cost-effective) ways to get traffic to a website. When done right, the traffic keeps coming long after you stop actively promoting it.If you own an e-commerce website and want to learn how to utilize blogging to grow your brand and increase your sales, this is the guide for you.I’ve personally grown blogs to over 250,000 monthly visitors, and I’ve worked with dozens of clients in the…