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SEO

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How can you prove to your boss, client, or other stakeholders that you’re not wasting your time with your SEO efforts? The best way is to share regular SEO reports with them that track the performance of your SEO campaign.SEO reporting mixes insights, actions, data, strategy, and communication all into one document. It sounds like a lot to take in—but once you know the basics, you’ll be able to report on SEO in your sleep.In this…

What will the rest of 2024 bring for small businesses?In this guide, we’re covering 10 of the hottest small business trends you should keep an eye on. They focus on different aspects of business—from digital marketing to workforce management. Let’s get started.1. More Consumers Will Involve Sustainability in Purchasing DecisionsConsumers are growing more concerned about the environmental impact of their purchasing choices. Which means businesses need to focus on sustainability more than ever. In fact, 68% of consumers…

What Are Key Performance Indicators (KPIs)?Key performance indicators, also known as KPIs or KPI metrics, are specific and measurable goals that focus on the bigger picture for your business.They help you evaluate whether your business is on track for achieving success. And are actionable, attainable, and time-bound.An example of a KPI is, “Rank within the top 10 results on Google for all target keywords within six months.”Which is a goal that directly contributes to your…

Here are the three best ways to learn SEO:1. Study SEO BasicsMake sure you know the SEO basics before you dive into tools and resources.Learn What SEO IsSearch engine optimization (SEO) describes all processes and techniques designed to help you rank higher in search engines such as Google. The higher you rank, the more likely you are to drive people to your pages. So, the primary goal of SEO is to get more organic traffic (unpaid…

What Is the Google Analytics Tracking ID?The Google Analytics tracking ID is a unique identifier Google Analytics assigns to a property (like a website, blog, or mobile app).Google Analytics uses this ID in its tracking code to identify and collect your property’s user traffic and behavior data.Which are helpful for when you need to make data-driven decisions for your marketing campaigns.More accurately, it’s called “Measurement ID” in Google Analytics 4 (GA4).And it looks like this:How…

What Is Keyword Analysis?Keyword analysis is the process of evaluating queries people type into search engines to identify and prioritize search terms you want to rank for—and use them more effectively.When used in SEO, analyses typically focus on keyword popularity, the level of competition in organic (unpaid) search results, and the intention behind the average user’s search.Let’s say a sneaker retailer finds these keywords during keyword research: “shop sneakers” “chunky sneakers” “how to clean sneakers”After…

In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return.   The report reveals a significant underinvestment in paid social channels, with advertisers reaching only 59% of their potential, suggesting an opportunity to nearly double spend for…

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha has found that basic click-tracking methods (like last-click and MTA) don’t fully recognize the value of upper-funnel activity, with a 2023 study finding…

What Is Off-Page SEO?Off-page SEO (search engine optimization) refers to efforts to improve a website’s unpaid search engine rankings without making changes on the website itself. Common tactics include link building, guest posting, and social media marketing.The goal of off-page SEO is to get search engines and users to see your site as more trustworthy and authoritative. It’s an essential part of a successful SEO strategy.Off-page SEO is sometimes called off-site SEO or off-page optimization.Why Is…

SEO is a HUGE thing – and who doesn’t love a checklist? Although SEO work is never done, there are many things you can simply cross off the list to ensure you’re optimizing your website not just for people but for Google as well. Want to work on your site’s SEO? Check out these things so you know where to start. Content, content, content! SEO is about optimizing your content so it’s helpful for users, and,…