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SEO

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Google search results have changed dramatically since the introduction of structured data, which allows Google to show rich information along with your website URL in the search result pages. Webmasters can control which data about their site is shown via Google search console. Google recently reported that search console will now report on the following types of structured data in the rich results report: Product Markup: This allows Google to take product information from your…

You may not be aware of it, but you’ve been using visual search here and there for a long time. When you go to Google, and you switch to Image Search tab, you are doing a visual search. When you use Pinterest Lens to get some inspiration from the objects around you, you are doing a visual search. Visual search is considered as an emerging trend in artificial intelligence and machine learning. According to a…

Google practically has a monopoly when it comes to organic traffic, and most websites derive the majority of their traffic via organic search visitors who click their link on Google’s search engine results pages (SERPs). Depending solely on Google for the majority of your traffic is a risky strategy which can lead to devastating losses which is what happened recently with CCN who lost 90% of their traffic after Google’s Core June update rolled out…

According to Google, they’ve already helped more than 150 million local businesses since they launched Google My Business five years ago. If you are one of those businesses, you might have noticed that GMB has very limited features, and this latest news that they have rolled out new ones is really something every local business should be aware of and should leverage from. On the 20th of June, Google announced that they were rolling out…

SEO has been an integral part of online marketing since the advent of search engines almost 2 decades ago. Many people have started assuming that SEO is no longer important due to the rise of social media marketing and other Web 2.0 marketing techniques. Nothing can be farther from the truth, as repeated studies have shown that SEO remains one of the most effective tools in marketing a business online. The fact is, it is…

Mobile-First Indexing Is Now the Default Process in Indexing and Crawling Websites Google, the most popular and largest search engine worldwide, announces that starting July 1, 2019, mobile-first indexing will become their default in indexing and crawling websites on the World Wide Web.  This change means the mobile version of all new websites are now crawled and indexed by Google’s smartphone Googlebot by default. Why Is Google Doing This? The majority of Google’s millions of…

Personal SEO refers to the practice of using SEO tactics for optimizing search results for your personal name, and is an integral part of personal online branding. With the rise of search engines, more and more people are using the internet to search for people they may hire, start a business with, or award a contract to. What are the Reasons Personal SEO is important? Several studies have shown that almost 90% of recruiters search…

Although social media is not directly used by Google as part of their search ranking factors, evidence and observations from experts’ independent studies and research show that they are massively indexing social media pages, and these say a lot of what they are not sharing to the public. One thing we learned from all these years, closely observing Google, is that, they don’t reveal a lot of significant aspects of their search algorithms to the…

In today’s crowded internet space, no website can succeed without search engine optimization. The age-old mantra of “If you build it, they will come” has proven wrong time and again. SEO is a complex process which involves finding the right keywords, researching your competitors, and analyzing the internal structure of your site. Thankfully there are several tools for SEO which can make your life easier, especially if you are a hands-on business owner. In this…