When your website appears on the first page of Google search results, you’re far more likely to get clicks. Few people venture to the second page.On desktop, the top of the first page looks something like this:When you scroll to the bottom, you’ll find page numbers or a “More results” button:(On mobile, pages are harder to recognize. Because Google uses infinite scrolling—that is, it automatically loads more results when you reach the bottom.)Google’s first page…

Want to grow your business with competitor traffic analysis? You’re in the right place. In this article, you’ll learn how to analyze your competitors’ website traffic, why this strategy works, and which tools give you the most accurate data. Tip: Create a free Semrush account (no credit card needed) to follow along with the steps in this guide.What Is Competitor Traffic Analysis? Competitor website traffic analysis is the process of examining your competitors’ traffic and using the data…

In 2021, Google’s Gary Illyes said on Twitter that redirect signals permanently consolidate to the new location after one year.after 1 year all signals have had time to transmit from A to B. if the redirect is broken after 1 year, A will stand on its own and so will B— Gary Kujiri/경리 Illyes (so official, trust me) (@methode) 21 July 2021 This means that signals to the original URL are permanently transferred to the…

When you think of searching online, do you picture the Google search bar or the TikTok search bar? If it’s the former, you may be behind the trends. Because while you’re optimizing your content for Google, younger generations are turning to social media to search for information. Almost 40% in fact. But should this information influence your content strategy? And is it just a trend, or is social media really becoming the new search engines?…

Use our free content strategy template to document your content marketing strategy. You’ll develop a long-term plan tailored to your business needs, resources, and goals. So you can create effective content efficiently.Download the template. Then check out the instructions and content strategy examples below.How to Use the Content Strategy Template1. Set Content GoalsGoals should shape your content strategy. Otherwise, you’ll waste resources on ineffectual tactics.Start by defining what you want to achieve through content marketing.The SMART…

Let’s face it, when it comes to generating traffic online, the quality of SEO traffic is unbeatable. When you compare it to other online traffic sources, including PPC, affiliates, emails, and SMS, you typically find that SEO reigns supreme when it comes to average time on site, low bounce rates, and conversion rates. Those who navigate through SEO organic searches usually take their time and make informed and more careful decisions – this is what…

Every business needs a website. It’s often the first thing your potential customers see, so it’s important that it’s visually appealing. A well-designed website invites customers to explore your products and services and ultimately make a purchase decision. However, you may not have the experience or time to design it yourself or the budget to hire a full-time designer. If you are considering outsourcing your website design to an external agency, here we outline everything…

Web analytics tools allow you to collect, analyze, and report website data. If you’re a marketer or a business owner looking to improve your site, these are the kind of tools you need.There are more website analytics tools than you’ll ever require. So here’s a list of the only six tools you’ll need based on the type of data you should be tracking.1. Matomo – General website performance Matomo tells you where your visitors come from, what…

Shopify has become the leading online shopping platform in just a few years. It has become an anti-Amazon, helping small and large retailers worldwide run successful online stores with minimal effort. Although Shopify makes everything easy, there’s a lot you can do to improve the SEO of your online shop. In this Shopify SEO ultimate guide, we’ll help you on the right track by giving you many tips and tricks. In addition, we’ll also tell…

What is a Nofollow link?A nofollow link contains the nofollow (rel=”nofollow”) feature. The nofollow attribute tells search engines not to send link equity (sometimes referred to as “link juice”) through the link. This means that the linking site does not want to transfer authority to the linked page. Google introduced the nofollow feature (also called nofollow tag) in 2005 to prevent link manipulation. Namely comment spam. When a search engine bot sees a nofollow tag,…