Google My Business (GMB), now called Google Business Profile (GBP), is a free tool that lets you control how your business shows up on Google Search, Google Maps, and Google Shopping.Adding relevant keywords to your Business Profile can make your business more visible and drive local search traffic to your website. Here’s how to do it.Access Your Google Business ProfileIf you haven’t set up your Google Business Profile yet, do that first. Learn how in…

Social signals are not a Google ranking factor.But they can increase your brand’s visibility in search results, generate traffic to your website, and build brand awareness. This is why social media should be part of your overall marketing strategy.Do Social Signals Affect SEO?In 2015, Google’s John Mueller stated unequivocally that social signals are not a direct ranking factor.He explained how social content can sometimes make its way into search engine results pages (SERPs), which could…

SEO doesn’t have to break the bank. Many free and affordable SEO services can help your small business succeed online.This article will review why you should invest in SEO and compare the costs of standard SEO services. We’ll also share essential and optional services to get you started. Why Should Small Businesses Invest in SEO?Search engine optimization (SEO) is a set of processes aimed at improving your ranking on search engines to increase traffic to your…

What is Ecommerce Marketing? Ecommerce marketing uses promotional tactics to attract new customers to your store, convert them into paying customers, and encourage them to return for future purchases to increase retention.Ecommerce marketers use many channels to attract website visitors, including email and social media marketing, search engine optimization (SEO), and pay-per-click (PPC). For example, a clothing store might promote a Fourth of July sale through an email campaign to its customer and subscriber lists. They could…

What Is Growth Hacking?Growth hacking tests various marketing techniques to identify rapid expansion opportunities. In other words, you try different ideas quickly to see what works. Then you scale the ones that do and abandon those that don’t.This is how effective growth hacking strategies play out.For example, PayPal grew to over 100 million members rapidly thanks to one simple idea: Incentivize current users to bring in new users.The company offered $20 for signing up. Then another $20…

Ever felt that some of your keywords don’t perform as well as before? And are you wondering why other companies outrank you in Google? Then it might be smart to do a quick competitive analysis. Because in most cases, it’s not necessarily your site that’s performing worse; it’s other sites doing better. Luckily, if you want to do a competitive analysis to optimize your SEO efforts, there’s actually a lot you can do yourself. Let…

Search engine optimization (SEO) has the potential to drive valuable traffic and potential customers to your small business’s website. But it’s hard to compete against larger brands with more resources.The best SEO tools for small businesses can help you identify opportunities, roll out campaigns, and measure your performance.You can choose from a range of paid and free SEO tools.Here’s a list of some of the best SEO software for small businesses so you can get…

You may have heard content siloing recommended as an effective way to structure your site for search engines.But siloing, by its strictest definition, can actually limit your site’s performance and usefulness.In this article, we’ll explain silo SEO and how it works. Then we’ll cover why it’s not such a good idea and how to optimize your site architecture instead.What Is Silo SEO?Silo SEO is a form of website architecture that involves grouping content by topic…

What Are ChatGPT Prompts?ChatGPT prompts are instructions or queries you enter into the artificial intelligence’s (AI) interface to get responses.A prompt consists of keywords and phrases meant to spark a reply. You feed ChatGPT a question or instruction and it will respond as though in a conversation.You can continue the conversation by providing another query or directive that builds on the response.In this article, we’ll discuss tips for writing awesome prompts for ChatGPT. We’ll also share…

Social media is a powerful marketing tool for real estate firms because it helps you reach a wide audience, engage with potential clients, and get leads. Use this guide to learn real estate social media content ideas that’ll help grow your business. Pro tip: Use a social media management tool such as Semrush Social Media Toolkit to make the most of your realtor social media content. It helps you publish posts, analyze performance, track competitors, and schedule…