Category

SEO

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Chances are, you already know the SEO basics. Researching keywords, optimizing your websitemeasuring the results, and tweaking your strategy are the fundamentals everyone should take to heart if they want to increase their leads and enhance their conversion rates. However, we aren’t discussing any of that today. Instead, I’ll explain how to use video transcripts to boost your SEO efforts. This method is proven to enhance your search engine optimization, but it is all the…

30-second summary: Marketing budgets are often the first to be slashed in a downturn – upskilling your existing team with digital marketing techniques can provide huge efficiencies and minimize the impact of cuts Creating an upskilling program does not need to be expensive or time-consuming if a well-thought-out strategy is adopted and results are constantly measured Nurturing your own in-house talent pool also increases business resilience, improves marketing innovation and creativity, and reduces reliance on…

Google My Business—now called Google Business Profile—allows business owners to reach customers via Google Search and Google Maps.Maintaining a Business Profile helps you increase your visibility on Google, gain credibility with reviews, and control your business information.In this article, we’ll cover:Why you should have a Google Business Profile for your business How to set up your Google Business Profile How to optimize your Google My Business profile Frequently asked questionsTo start, let’s cover the basics…

SEO is a standard within a number of marketing strategies through a myriad of industries, but has anyone found themselves outside of the gaming and esports industries? There is a non-factor within new marketing verticals such as influencer marketing despite its immense potential to impact. During the latest edition of the Gamatica Podcast, I got a chance to talk about the lack of SEO, or Esports SEO, that exists within the industry with Michael Ashford,…

Having great product pages is so important for your sales. These are the pages where people decide to click that buy button. Besides optimizing your product pages for user experience, you want to make sure these pages are as good as possible for SEO as well. You might think this is obvious. That’s why, in this post, we’ll show you a few less obvious — at least for most website owners — elements of product…

I’m going to go ahead and say it: programmatic advertising is the future. Although it’s a relatively new concept compared with other forms of marketing, spending on programmatic advertising is growing yearly. Omnichannel marketing, audio and in-game advertising, voice-activated advertising, and 5G are just some of the factors fueling its growth, and they’re going to take programmatic advertising into 2023 and beyond. Now, enough about the future. What if you’re not so familiar with this…

How long should a blog post be?The answer depends on what your content goals are, who your audience is, and why your audience is searching (their “search intent”). A good content strategy will address both short- and long-form content needs. Let’s examine these factors in more detail and determine the best blog post length for each. Does the Length of a Blog Post Really Matter?Yes—but that doesn’t mean longer posts are always better. In reality,…

There are thousands of affiliate marketing programs out there. However, not all of them are beginner-friendly. Some are more complex than others.That’s why we created this guide to the best affiliate marketing programs for beginners. Here, you’ll find all the information you need to get started in affiliate marketing.The nine best beginner-friendly affiliate marketing programsThroughout this article, you’ll see examples of many affiliate programs. But what’s most important here are actually affiliates networks. Many people…

There’s no doubt that PPC ads work, but what if you want to take your advertising to the next level? Well, you can with Twitter carousel ads. In 2020, Twitter Carousel Ads made their debut. More recently, Twitter announced multi-destination functionality for advertisers that want added flexibility and the ability to target different groups with unique URLs and headlines. However, let’s not get too carried away, because I’m here to explain all the basics today.…

What Is Google Trends?Google Trends is a free tool that analyzes the popularity of Google search terms using real-time data.It shows users what people are searching for as impacted by time, season, and location. You can then use that information to inform your marketing strategy.Here’s what it looks like:In this article, we’ll cover how to use Google Trends and five practical ways to leverage it for your content strategy:Find currently trending topics Identify seasonal trends…