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Social Media

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Before we delve into our article’s topic, we need to debunk a notion that seems to be on everybody’s minds. You don’t need to be famous on Instagram to have your brand experience successful results. Instagram success isn’t as easy as your follower count. To the contrary, success isn’t determined by engaged audiences but by great forms of content. Creating great campaigns should be essential for all marketing strategies for Instagram and this should be…

In the last quarter of 2016, we published an article on Yahoo that discussed in detail the social media trends that made the biggest impact that year. Fast forward to 2019, we’ll assess those trends again to find out if they are still of great importance in shaping the landscape of social media this year. Here are the most famous social media trends in 2016 that are still highly relevant or widespread in 2019. ·…

More than 1.3 billion use Facebook Messenger regularly. This is more than the total combined user base of Instagram, Snapchat, and Twitter. Despite the attention often given to social media platforms by marketing departments, there are still many businesses that have no idea what Messenger marketing is. According to several studies, less than 1% of brands use Messenger for marketing their business to their target audience. Facebook Messenger allows you to use Chatbots, which can…

Twitter has emerged as one of the leading social media platforms in the last decade, and today no business can ignore it when it comes to digital marketing. Due to its unique features which include a character limit of 280 characters on all posts and updates, marketing for Twitter is quite different compared to other social media platforms. Despite the fact that Twitter’s user growth has reached a plateau, you still can’t ignore its millions…

Can you imagine using Instagram without the hashtags? Hashtags make Instagram one of the most powerful social media platforms these days. Without hashtags, Instagram won’t be the Instagram we know today. But, just like any other social media features, Instagram’s hashtags are also getting revamped every now and then to boost the quality of user experience. If you haven’t noticed already, there are some changes on how hashtags are used these days compared to the…

These are the 6 Changes in Instagram Algorithm in 2019 that you should know There’s no denying that if your business doesn’t have a social media presence on Instagram, you are missing on a lot of opportunities to market your brand to nearly a billion active Instagram accounts. But, just like search engines, social networks such as Instagram also changes their algorithm from time to time. This algorithm affects your content visibility and engagement, which…

Although social media is not directly used by Google as part of their search ranking factors, evidence and observations from experts’ independent studies and research show that they are massively indexing social media pages, and these say a lot of what they are not sharing to the public. One thing we learned from all these years, closely observing Google, is that, they don’t reveal a lot of significant aspects of their search algorithms to the…

When social networking giant, Facebook, altered its newsfeed algorithm by demoting posts from business pages and prioritized posts from family and friends, many marketers worried that it would become the start of social media’s slow demise as an important factor that help boost search engine optimization. But, in reality this is far from the truth.  Despite the demotion of business pages from the newsfeed, it doesn’t mean that you cannot promote your website or content…