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Social Media

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All businesses have now fully grasped the importance of content creation, and are putting their time and effort into content marketing. With worldwide shelter-in-place orders and quarantines in effect because of the COVID-19 pandemic, people are turning to the internet and social media to fill their time, provide information, and distract them from the situation. But there’s a difference between making content and making engaging content. People are interested in reading content they find interactive,…

In the third quarter of 2019, Facebook announced that there were more than 7 million active advertisers using Facebook ads to promote their products and services. To get an idea of how much this figure has grown over the years, you just have to look at the ad revenue generated. In 2017, it was $39.9 million against 2019’s $69.6 million. This hasn’t happened by accident. Over time, Facebook has introduced numerous new tools and types…

During this current era of social media marketing, engagement with audiences is the most important thing to keep track of. You don’t necessarily have to focus all your efforts on reach or views of activities. What’s more important is how your prospective audience takes action when they view your posts. In this article, we will be sharing some of our key tactics that can help boost your content strategy regarding your Instagram stories. Try utilizing…

Local businesses have been slower to develop their digital marketing efforts since they often lack the resources of large, well-established brands. Google My Business has helped several local businesses in establishing an online presence and has effectively leveled the playing field by giving small businesses the tools necessary to compete against their larger counterparts. Local businesses should aim to attract new customers from the people who are busy searching for services online. These prospective customers…

Before we delve into our article’s topic, we need to debunk a notion that seems to be on everybody’s minds. You don’t need to be famous on Instagram to have your brand experience successful results. Instagram success isn’t as easy as your follower count. To the contrary, success isn’t determined by engaged audiences but by great forms of content. Creating great campaigns should be essential for all marketing strategies for Instagram and this should be…

In the last quarter of 2016, we published an article on Yahoo that discussed in detail the social media trends that made the biggest impact that year. Fast forward to 2019, we’ll assess those trends again to find out if they are still of great importance in shaping the landscape of social media this year. Here are the most famous social media trends in 2016 that are still highly relevant or widespread in 2019. ·…

More than 1.3 billion use Facebook Messenger regularly. This is more than the total combined user base of Instagram, Snapchat, and Twitter. Despite the attention often given to social media platforms by marketing departments, there are still many businesses that have no idea what Messenger marketing is. According to several studies, less than 1% of brands use Messenger for marketing their business to their target audience. Facebook Messenger allows you to use Chatbots, which can…

Twitter has emerged as one of the leading social media platforms in the last decade, and today no business can ignore it when it comes to digital marketing. Due to its unique features which include a character limit of 280 characters on all posts and updates, marketing for Twitter is quite different compared to other social media platforms. Despite the fact that Twitter’s user growth has reached a plateau, you still can’t ignore its millions…

Can you imagine using Instagram without the hashtags? Hashtags make Instagram one of the most powerful social media platforms these days. Without hashtags, Instagram won’t be the Instagram we know today. But, just like any other social media features, Instagram’s hashtags are also getting revamped every now and then to boost the quality of user experience. If you haven’t noticed already, there are some changes on how hashtags are used these days compared to the…

These are the 6 Changes in Instagram Algorithm in 2019 that you should know There’s no denying that if your business doesn’t have a social media presence on Instagram, you are missing on a lot of opportunities to market your brand to nearly a billion active Instagram accounts. But, just like search engines, social networks such as Instagram also changes their algorithm from time to time. This algorithm affects your content visibility and engagement, which…