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The search engine limits some Google My Business functionalities due to the COVID-19 pandemic. Learn how KISS PR responds to these changes. Just recently, Google announced that it suspended some of GMB’s functionalities due to COVID-19. They pointed out that these are temporary limitations as they are currently prioritizing critical services. “During the unprecedented COVID-19 situation, we are taking steps to protect the health of our team members and reduce the need for people to…

Local businesses have been slower to develop their digital marketing efforts since they often lack the resources of large, well-established brands. Google My Business has helped several local businesses in establishing an online presence and has effectively leveled the playing field by giving small businesses the tools necessary to compete against their larger counterparts. Local businesses should aim to attract new customers from the people who are busy searching for services online. These prospective customers…

Google search results have changed dramatically since the introduction of structured data, which allows Google to show rich information along with your website URL in the search result pages. Webmasters can control which data about their site is shown via Google search console. Google recently reported that search console will now report on the following types of structured data in the rich results report: Product Markup: This allows Google to take product information from your…

According to Google, they’ve already helped more than 150 million local businesses since they launched Google My Business five years ago. If you are one of those businesses, you might have noticed that GMB has very limited features, and this latest news that they have rolled out new ones is really something every local business should be aware of and should leverage from. On the 20th of June, Google announced that they were rolling out…

Mobile-First Indexing Is Now the Default Process in Indexing and Crawling Websites Google, the most popular and largest search engine worldwide, announces that starting July 1, 2019, mobile-first indexing will become their default in indexing and crawling websites on the World Wide Web.  This change means the mobile version of all new websites are now crawled and indexed by Google’s smartphone Googlebot by default. Why Is Google Doing This? The majority of Google’s millions of…

Zero Moment of Truth (ZMOT): Why Your Law Firm Should Be Part of It? If you are reading this, you might be scratching your head and is asking yourself, what the hell is Zero Moment of Truth? But, before we answer that question, let’s take a look first on how people look for law firms or lawyers to represent their cases in court. According to LexisNexis, 76% of those people who search for lawyers…

I had a chance to watch the recent Google Webmaster Hangout on Air by Google’s Webmaster Trend Analyst John Mueller and I noticed that he’s been trying to avoid answering questions related to any possible algorithm updates that the search giant might have already rolled out in the past few weeks. This is actually understandable given the fact on how a lot of search practitioners tend to use their knowledge about Google’s search algorithm in…

Earlier this month, the online marketing industry has once again been stirred by the latest casualty of Google’s manual action penalty for spammy links.  Every expert and enthusiast’s attention has been temporarily focused to Thumbtack.com, an online marketplace for local services. A report (http://www.thesempost.com/thumbtack-google-manual-action-penalty-links) from The SEM Post, discussed in details why Thumbtack.com just suddenly vanished from the SERPs and can’t also be found using their brand name.  Jennifer Slegg reported that the website…

Analyzing website visitors including the task of determining who they are, why they come to your website and how you can improve their experience as users are among the most challenging parts in creating visibility for your brand or business on the web. Good thing is, there’s one very useful tool that has become the ultimate solution when it comes to analyzing online customer and prospect’s personas. It’s no other than Google Analytics. …

You may have already heard the recent buzz about one of the hottest topics in Silicon Valley. Google and Twitter recently inked a deal to resume their collaboration, which had ceased nearly four years ago. This new partnership is expected to become full blown within the first half of this year and the SEO industry seems quite positive that it will significantly impact how Google will rank tweets in the SERPs. A Closer Look at…