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Zero Moment of Truth (ZMOT): Why Your Law Firm Should Be Part of It? If you are reading this, you might be scratching your head and is asking yourself, what the hell is Zero Moment of Truth? But, before we answer that question, let’s take a look first on how people look for law firms or lawyers to represent their cases in court. According to LexisNexis, 76% of those people who search for lawyers…

I had a chance to watch the recent Google Webmaster Hangout on Air by Google’s Webmaster Trend Analyst John Mueller and I noticed that he’s been trying to avoid answering questions related to any possible algorithm updates that the search giant might have already rolled out in the past few weeks. This is actually understandable given the fact on how a lot of search practitioners tend to use their knowledge about Google’s search algorithm in…

Earlier this month, the online marketing industry has once again been stirred by the latest casualty of Google’s manual action penalty for spammy links.  Every expert and enthusiast’s attention has been temporarily focused to Thumbtack.com, an online marketplace for local services. A report (http://www.thesempost.com/thumbtack-google-manual-action-penalty-links) from The SEM Post, discussed in details why Thumbtack.com just suddenly vanished from the SERPs and can’t also be found using their brand name.  Jennifer Slegg reported that the website…

Analyzing website visitors including the task of determining who they are, why they come to your website and how you can improve their experience as users are among the most challenging parts in creating visibility for your brand or business on the web. Good thing is, there’s one very useful tool that has become the ultimate solution when it comes to analyzing online customer and prospect’s personas. It’s no other than Google Analytics. …

You may have already heard the recent buzz about one of the hottest topics in Silicon Valley. Google and Twitter recently inked a deal to resume their collaboration, which had ceased nearly four years ago. This new partnership is expected to become full blown within the first half of this year and the SEO industry seems quite positive that it will significantly impact how Google will rank tweets in the SERPs. A Closer Look at…

Dallas Internet Marketing Expert Qamar Zaman goes over benefits of user generated content for SEO. Some experts in the industry say that user generated content is the new SEO.  But, to be more fact-specific, there is no such thing as new SEO or old SEO. Search engine optimization is a system that constantly changes with technology and to tag a newly discovered strategy as a description to the overall process is technically inappropriate.  For 2015…

Social media really helps a lot of small businesses nowadays.  From Twitter, LinkedIn, Facebook, to Pinterest and Google+, a lot of success stories are posted all over the web on how business owners manage to pull effective social media stints and attract the right kind of audiences.  All these social media sites are quite popular and well established, but there is one among them that surpasses a webmaster’s every expectation – Google+. Google+ is Google’s…

Google is surely not the pioneer in search engine industry.  There are lots of search engine websites before them and these search engine companies did make a cut and become popular.  But, their popularity and success is short-lived.  When Google enters the search engine arena, a sudden shift of momentum occurred as big G’s innovations and strategies wiped their competitors away from the lime light.  Since 1998 until now, Google has maintained their status as…

Negative SEO is recently one of the hottest topics of discussion in the search marketing world.  SEOs and webmasters have growing concern and fear that Google’s latest search algorithm update (Penguin), triggers the increase of demand and practice of destroying competitors’ websites through Negative SEO.  Due to this commotion, Google will be releasing the Disavow Links Option, a tool that will put an end to the dreaded malpractice of destroying online reputations for the sake…