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SOCIAL MEDIA NEWS

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With the consequences of Apple’s new app shell update Facebook is still working through the digital advertising sector and is working to counter the effects of data loss everywhere, to ensure that its advertising products continue to deliver good results, despite less insight into the audience. The full impact of the ATT update is still evolving, so we do not know what it will mean for the reach of the public and the accuracy of…

YouTube has published a new review of how the content recommendation system works, which is one of the key drivers for video reach and views on the platform, and can help YouTube marketers gain a better understanding of what leads to the optimal response. YouTube actually has a similar overview earlier this year, as part of his ongoing effort to maximize transparency, with this new clarifier a little more historical insight into how his systems…

As all social platforms want to implement more ways to enable creators to make money from their efforts on the platform so that they can post more often on their programs, the growth in creators who have become businesses has led to ‘the creators’ economy ‘. offers more opportunities for all kinds of experts and enthusiasts in virtually every niche. But while becoming a web creator, it sounds like a pretty simple proposition – build…

After the in-app shopping features are extended to four more regions back in june, Pinterest now brings Pinterest shopping for even more users, with Austria, Brazil, Italy, Mexico, the Netherlands, Spain and Switzerland all have access to the option. As you can see here, Pinterest’s in-app shopping options provide a direct link between Pin content and the purchase options of products, making it easier to sell Pinners from browse to purchase, directly from the app.…

Google wants to help advertisers maximize their ad performance, even if they are unable to get as much user information as they used to, by add more automation options in the process of display ads. Google Display Ads already offers several automated targeting options, with Google’s system optimizing your uploaded ads and listings for different audiences, based on a systematic understanding of what each user is more likely to respond to. Now Google wants to…

You probably already know this – or at least you probably did. But a new report from ToolTester has shown that Instagram is the social media platform that has experienced the most disruptions in the past year. The report, which uses information from Downdetector.com, highlights the online platforms that have experienced the most disruptions in the past 12 months, with game-based platforms, Discord and Steam, taking the lead. On the social media front, Instagram is…

The celebrations of Latin and Spanish Heritage Month begin this week, and in celebration of the occasion, Facebook has a new 25-page guide to help businesses showcase their support to Latinx communities, as well as new in-app features that allow users to participate in the broader cultural celebration. As explained by Facebook: “This year we commemorate the resilience and hard work of the Latinx community, which was taken out of proportion during the pandemic under…

With Christmas now just 100 days away, Instagram today a new guide launched to help brands maximize their promotional efforts on the platform, specifically targeting the use of Instagram stores and other e-commerce features. The new ‘Holiday Szn’ mini-website offers a range of tips on key promotional and e-commerce tools, with links to more in-depth reviews and explanations on each. The guide also contains insights on usage and tips on elements such as product details,…

Facebook is taking the next steps to turn WhatsApp into a critical connection for more features with the addition of a new local business directory in the app. As you can see in these preview screens, the new option can allow users to tap ‘Local Businesses’ in their WhatsApp contact list, which will then display a list of active local business profiles in the app. From there, users can switch and the businesses’ full profile,…

Everyone is talking about how the Instagram algorithm loves Reels, and that using the format can improve engagement and reach. But getting started with such a creative medium can be intimidating. We’re here to help with an Instagram Reels tutorial that will help you master 10 essential editing tools and skills needed to create engaging content. Keep reading to find out how to edit your videos for best results and kickstart your growth. Bonus: 14…