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SOCIAL MEDIA NEWS

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Although TikTok took its mantle as a cool kid on the social media block, Snapchat has established itself as an important connecting platform for many users, with the app’s privacy focus and content content helping it create a niche in the create social media landscape, and succeed where many others fall short. Snapchat has been particularly successful in promoting audience engagement and building a platform that fits modern community-building approaches. Users looking for smaller, more…

LinkedIn has a new overview of the benefits of its platform to reach active buyers, and how brands can use the evolving advertising options to connect with the right people in the app. In a new infographic, the LinkedIn team shared details about its growing audience, its growing confidence as a professional platform, and the benefits of connecting with members as they seek ways to be more productive and successful. And there are clear benefits…

After a preview of the option in development last month, Twitter now has a live test of topic labels in Spaces, which will better enable the platform to highlight relevant Spaces chats with interested users as they happen, potentially broadening the reach of your audio broadcasts. As you can see here, the new Spaces topic labels can be added in the setup process, with space creators adding up to three topic tags to each session.…

Here’s a quick but important update – Twitter has announced that it has improved its video display process to ensure better playback performance. Some good news: we’ve made updates to improve the video quality.As of today, videos you upload to Twitter will look less pixelated for a better viewing experience. pic.twitter.com/lJPI14PVRV- Twitter Support (@TwitterSupport) 24 September 2021 So, what does this mean in practice? Do you know how videos that are sometimes tweeted are pixelated…

Abuse has always been an issue on Twitter, with the platform’s toxicity a source of constant debate and accusation, since its inception. But Twitter worked to address it. After years of seemingly limited action, over the past 12 months, Twitter has expanded a range of new control options, including response checks to limit unwelcome commenters, alerts on potentially harmful and / or offensive answers, en Safety mode what anotify users when their tweets get negative…

Yeah Al that sounds pretty crap to me, Looks like BT aint for me either. Today, Instagram announced launching its latest global branding campaign called ‘Yours to Make’, which aims to showcase the benefits of community connectivity in the app, and to find your people through shared interests and trends. This is definitely something. As explained by Instagram: “Yours to make show how you can use Instagram to see who you are. For young people,…

If we look at the post-pandemic future, the discussion on climate change is increasing again, with the IPCC recently warned that the impact of human-caused climate disturbance is already irreversible and that average temperatures will rise by more than 1.5 degrees over the next two decades, if we do not work together to address this. The extensive impact of these shifts will cause great disruption – not fast, you will not be suddenly plunged by…

Remember Clubhouse, that buzzing, audio-centric social app that everyone wanted to join when they needed an invitation to do so, but then lost interest once the invitation-only restriction was lifted? Ok, this may be a slight exaggeration of the download rate, but there has been a pretty clear decline in app listings lately. But for those who still fancy the app, Clubhouse has this week added a new feature which tends towards a different use…

It’s been testing for some time, and today Twitter took a fresh look at its development Recording function for spaces, which would add a new level of functionality to the audio-social instrument. As you can see here, Twitter is developing a new, simple ‘Record Space’ switch, which will allow Spaces hosts to download an audio file for editing and reuse beyond the original broadcast itself. Twitter actually already enables Spaces hosts download their previous broadcasts,…

TikTok is excellent at providing an uninterrupted stream of highly engaging content tailored to your personal interests, based on the surprisingly good algorithmic matching process. But do ads work within that environment? Short video clips make it easy to browse, but it also applies to ads, right? When an ad appears, you can easily switch through, so the actual engagement and response rate on TikTok ads may not be very good. Right? This is what…