All businesses have now fully grasped the importance of content creation, and are putting their time and effort into content marketing. With worldwide shelter-in-place orders and quarantines in effect because of the COVID-19 pandemic, people are turning to the internet and social media to fill their time, provide information, and distract them from the situation. But there’s a difference between making content and making engaging content. People are interested in reading content they find interactive,…
Many legal marketers who are new to content marketing often get caught off guard by just how tough it can be. And so, many law firms and attorneys give up when they run into legal content marketing challenges, which usually involve time constraints and costs, as well as problems measuring ROI. And more often than not, these issues stem from not having a complete understanding of content marketing, including how it works, what it’s for,…