Google is being sued in the UK for $6.62 billion (5 billion) over claims that it used its dominance in internet search to overcharge firms for advertisements, blocking competition from other search engines, according to a Guardian report. Competition law expert Or Brook filed the class action lawsuit at the UK Competition Appeal Tribunal on April 16. She is representing thousands of UK businesses that rely on Google to reach customers online. What the lawsuit…

As I covered yesterday, Google is going to redirect its ccTLDs to Google.com. And as I reported yesterday, Google also said “it won’t affect the way Search works.” Despite Google saying that, there are tons of people in our industry thinking that international SEO has changed with this announcement – it has not. John Mueller from Google confirmed this on LinkedIn and on Bluesky – for those who missed it in the original announcement. He…

BCFC – stock.adobe.com BCFC – stock.adobe.com By UK based legal professor Or Brook has filed a class action against Google worth approximately 5bn in the UK Competition Appeal Tribunal (CAT). The class action, brought on behalf of hundreds of thousands of UK-based organisations that used Google’s search advertising services, accuses Google of abusing its near-total dominance in the general search market to drive up prices. This latest class action follows on from one filed by…

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JAKARTA – Google, a subsidiary of technology giant Alphabet, is facing a class action lawsuit worth 5 billion in UK. The lawsuit accuses the company of abusing its dominance in the online search market and forcing thousands of businesses to pay more expensive for advertising. The lawsuit was filed with the Competition Appeal Tribune by competition legal expert Or Brook, representing thousands of British companies. In the lawsuit document, it is stated that Google deliberately…

Apple is officially dropping the “Search” from Search Ads to better represent its expanding ad placements across the App Store. The rebrand reflects Apple’s growing ad footprint beyond App Store search results — a signal that the iPhone maker is eyeing a more aggressive play in the broader digital ad market. What’s changed: The original Search Ads product, launched in 2016, showed promoted apps at the top of App Store search results. Ads now appear…

TikTok launched two new ad placement controls – Video Exclusion List and Profile Feed Exclusion List – giving brands more power to block specific videos and user profiles from appearing alongside their ads. The update is part of TikTok’s broader Safety Suite, and comes alongside the debut of a new Brand Safety & Suitability Playbook to help advertisers navigate their options. What’s new. Two new tools are now available globally via the Brand Safety Hub…

Google is facing yet another multi-billion pound legal challenge in the UK, with fresh claims that the tech giant has abused its dominance in online search to stifle competition and inflate the cost of advertising for businesses. The class action lawsuit, filed at the Competition Appeal Tribunal, alleges that Google unlawfully shut out rival search engines and leveraged its market power to charge British businesses significantly more for digital ads than they would in a…

Share this page Google has been sued for 5bn in damages in the UK over allegations it abused its dominance in the search engine market to exclude competition and overcharge advertising firms. The class action, filed at the Competition Appeal Tribunal on Tuesday, argues the US technology company used “anti-competitive tactics” so it could overcharge advertisers “by billions of pounds”. It claims Google contracted mobile phone manufacturers and network operators to ensure Google Search and…

Google is facing a new class action lawsuit in the UK that accuses the search giant of abusing its market power and driving up search ad prices. By the numbers: 5 billion ($6.6 billion U.S.): The potential damages Google faces. 90%: Google’s share of UK search advertising revenue, according to a 2020 CMA study. 13+ years: The period covered by the lawsuit (January 2011 to present). The details. Competition law academic Or Brook filed the…