A new feature in Google Search seems to be in testing. Some are seeing a new “Quick View” button in Google Search that will instantly display recipe ingredients without opening the website. Google Search is dynamic; features are introduced, taken away, and changed constantly. Recently, we’ve seen a few interesting tweaks that revolve around AI, such as new AI-organized results and multi-step reasoning in search digestion. Those are good and well as long as they…

A big challenge for many SEO professionals is identifying what needs to change to move the needle. This article recaps a topic from my SMX Advanced presentation on determining which URLs you should prioritize for Core Web Vitals. Qualitative vs. quantitative SEO priorities I’m a big fan of quantitative SEO changes impacting thousands of URLs simultaneously (especially for enterprise-level websites). However, making quantitative improvements on thousands of URLs doesn’t mean the changes you make will…

According to Cointelegraph, the United States Department of Justice (DOJ) has initiated a significant move to challenge Google’s dominance in the search engine market. In an Oct. 8 filing, the DOJ proposed the breakup of Google’s search business as part of its ongoing antitrust lawsuit, accusing the tech giant of maintaining an illegal monopoly. The DOJ’s proposal aims to implement structural and behavioral changes to reduce Google’s control over search and advertising. This includes separating…

Drive business and brand growth with winning media strategies at Mediaweek. Hear from experts at TIME, Peloton, YouTube, Google and more, October 29-30 in New York City. Register. Conquering generative artificial intelligence (AI) is the next battlefield for big tech platforms, but Google could be on the back foot thanks to the response to its dominance in search. The proposed remedies recommended by the Department of Justice (DOJ) to rid Google of its alleged monopolistic…

For the original iTunes version, click here. Google may be forced to breakup, the DOJ is leaning towards forcing that and more as a remedy to its monopoly ruling. This morning we are seeing a spike in Google Search ranking volatility. Google is testing quick view, where it just takes recipe blogger content and hosts it on its site. Google is hosting a web creator conversion event to appeal to publishers who got hit by…

Can you believe it, it has been over a week since I reported on any Google Search ranking algorithm updates or volatility. Over the past 24-hours or so, the level of chatter have spiked, along with many of the third-party Google Search ranking tracking tools. It seems we had another more significant shift in rankings in the Google Search results, although every day seems very volatile. But specifically, the 10th of October felt like more…