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The search engine limits some Google My Business functionalities due to the COVID-19 pandemic. Learn how KISS PR responds to these changes. Just recently, Google announced that it suspended some of GMB’s functionalities due to COVID-19. They pointed out that these are temporary limitations as they are currently prioritizing critical services. “During the unprecedented COVID-19 situation, we are taking steps to protect the health of our team members and reduce the need for people to…

Mobile-First Indexing Is Now the Default Process in Indexing and Crawling Websites Google, the most popular and largest search engine worldwide, announces that starting July 1, 2019, mobile-first indexing will become their default in indexing and crawling websites on the World Wide Web.  This change means the mobile version of all new websites are now crawled and indexed by Google’s smartphone Googlebot by default. Why Is Google Doing This? The majority of Google’s millions of…

SEO to top law firms in the Nation, Qamar Zaman (QZ) explains the future of SEO. Read this FREE 2018 Non-Complicated SEO Driven Growth Guide. By 2019, it is expected that the spending in search engine marketing (SEO and PPC) will increase 1 to $45.49 billion. According to the website State of Inbound 2, 66% of marketers claim that improving SEO and increasing their organic presence in search results are their top inbound marketing priority. However, 63% of…

Google finally rolled out Mobile-first indexing on the very first quarter of this year. This latest update has actually been highly anticipated since the search giant’s announcement almost two years ago. Some even panicked because they thought it’s the start of a totally new way on how Google rank websites and that’s it’s a “Mobilegeddon” because it signals the end of the desktop era. But, are these speculations true? Does mobile-first indexing really affect your…

When social networking giant, Facebook, altered its newsfeed algorithm by demoting posts from business pages and prioritized posts from family and friends, many marketers worried that it would become the start of social media’s slow demise as an important factor that help boost search engine optimization. But, in reality this is far from the truth.  Despite the demotion of business pages from the newsfeed, it doesn’t mean that you cannot promote your website or content…

Many legal marketers who are new to content marketing often get caught off guard by just how tough it can be. And so, many law firms and attorneys give up when they run into legal content marketing challenges, which usually involve time constraints and costs, as well as problems measuring ROI. And more often than not, these issues stem from not having a complete understanding of content marketing, including how it works, what it’s for,…

In this article, Qamar Zaman of KISS PR, a Dallas, TX  based website design, SEO, Google Advertising & Social Media Marketing expert, reveals tips for building a profitable website design. We are well aware of the need to have a website developed for our business. Website design, aesthetics, usability, and user and search engine friendliness have been discussed time and time again by various experts. These things are important in discussions about website design. Today,…

Zero Moment of Truth (ZMOT): Why Your Law Firm Should Be Part of It? If you are reading this, you might be scratching your head and is asking yourself, what the hell is Zero Moment of Truth? But, before we answer that question, let’s take a look first on how people look for law firms or lawyers to represent their cases in court. According to LexisNexis, 76% of those people who search for lawyers…

Local SEO is crucial for any lawyer business looking to attract customers in a specific location. Here are 3 local SEO best practices to help you get started. Although changes to Google’s search engine algorithms are behind the constant changes in search engine optimization, it hasn’t diminished the importance of local SEO. In fact, you could say that local SEO has never been more important, what with local results occupying the topmost section of the…

While there are no guarantees for success in digital marketing, ensuring the absence of these mistakes will give you the advantage over the competition. Has your law firm’s online marketing campaign suddenly hit a dead end? It may be that you’re making a number of website marketing  mistakes that are hurting your efforts. What is Digital Marketing When it Comes to Law Firm Marketing “Digital marketing (also known as data-driven marketing) is an umbrella term…