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Creating good marketing content is a surprisingly nuanced process. Writing content for the web might seem straightforward at first, but sitting down in front of a blank Google document can be intimidating. The more you think about content marketing, the more complex it becomes. After all, the articles you produce will ideally achieve several objectives. They’ll be optimized for search engines, while also being engaging for readers and aligned with a company’s overall marketing strategy.…

SEO campaign management is the development, execution, and monitoring of search engine optimization tasks over a measurable period of time (typically three months to one year). The goal of these actions is to increase the search engine results page (SERP) visibility of your web pages, outrank digital competitors in search, and funnel high-intent traffic to conversion landing pages. There are many methods for achieving SEO success, so let’s talk through the…

Why are influencers in marketing a critical pivot for brands aiming to break through the digital noise? Here, we dissect the strategic use of influencers as powerful allies in sculpting your brand’s digital narrative. Walk away with a clear view of how influencer partnerships can make a difference and guidelines for executing campaigns that truly resonate. This article eschews fluff for the meat of influencer marketing, bridging the gap between concept and execution. Key Takeaways…

ChatGPT has been the name on everyone’s minds since OpenAI launched the bot in November 2022. Since then, everyone is searching high and low for novel uses of the technology. Headlines proclaim that the tool is “revolutionizing” everything from basic tasks to whole industries. The truth is, learning ChatGPT is just like learning how to use any other tool: It takes practice and skill, trial and error, and when you’ve mastered it to the best…

Companies use a consent management platform (CMP) to legally capture a website or application user’s consent before tracking, collecting, sharing, selling, and processing the user’s data. However, with the rise of data privacy regulations like GDPR and CCPA, navigating the legal complexities of user consent has become a top priority. This is where consent management platforms (CMPs) step in, acting as the gatekeepers of user privacy and ensuring your digital marketing efforts stay compliant. What…

Ever imagine yourself in a whirlwind of creativity, strategy, and caffeine? If the dynamic world of digital marketing gets your heart racing, you may think that working as a marketer in an agency might be your dream job (and it’s quite common at that age.)  So much so that, The Social Shepherd predicts the industry will explode by 32.1% by 2028, creating exciting opportunities. However, We recommend you hold on for a second before applying…

Creating the perfect influencer brief is your roadmap to attracting the creative minds that will raise your brand’s voice. Let’s dive into how a well-structured brief can become the cornerstone of every successful influencer collaboration! Creating an engaging and successful influencer marketing campaign depends on your ability to communicate effectively with your target audience and also requires content creators who are the best in their field. This is where the art of creating a comprehensive…

Okay, you’ve found this blog post, so we’ve done our job. This right here is content marketing. Chances are, you already know it can drive organic traffic or help you generate leads at a lower cost than other advertising models. The question is, how?  Well, you’re in luck. In a digital marketing agency like Brafton, answering that question is as common as walking is to a racehorse. Let’s break down where content marketing takes the…

For marketers, Google Analytics 4 (GA4) is like a kids’ toy box. Pop open the lid and your whole world changes. Do you reach for that valuable insight first? No, wait, there’s an important user interaction metric over there. Hold on — are those search console analytics?  The good news is that, if GA4 is your toybox, all of the internet is your playroom. You have all the space and freedom you need to turn…

Preparing for a digital agency interview involves understanding the scope of questions you might face, ranging from general questions about your background to detailed discussions on digital marketing strategies. With global digital advertising spending expected to reach $752.8 billion in 2024, marking a 4.6% increase from the previous year, the digital marketing sector is experiencing important growth. This expansion highlights the role of digital platforms in marketing and the numerous opportunities they present for professionals…