WordPress plugins make your life easier by allowing you to add features to your website without learning to code or hire a developer.However, over 60,000 WordPress plugins are available, and more are released every day. Plus, installing too many plugins can cause slow website loading speeds, so you want to avoid adding too many of these plugins.To help you limit your installed plugins to only the most worthy, I’ve compiled this list of the 29…
What is a pillar page?Pillar pages, or pillar posts, are pieces of content that serve as the cornerstone of a topic grouping. They provide a comprehensive overview of a broad topic and link to related content pieces.For example, say you want to create a topic group about SEO. Your pillar page could be a complete article covering the basics of SEO. Among other topics, you mention technical SEO, link building and local SEO.From your pillar…
Every page on your website likely uses JavaScript.If you use Google Analytics, event tracking, or display ads, you’re already using JavaScript.But you can (and should) leverage it further to create great experiences for your users. Before you can do that, you need to understand what JavaScript is and what it’s used for.What Is JavaScript?JavaScript (JS) is a computer programming language used to make websites and applications dynamic and interactive.It’s unique because it can run directly…
If you’re reading this, we’re guessing you have a lot to shout about. Maybe even a cheeky photo op with your CEO reclining regally on a new office desk. Content marketing is the megaphone that tells your audience what you do, why they should care and how your business’ personality infuses it all with heart and soul. But, that megaphone needs a point for every message. It also must be aimed at the right people,…
So, you’ve been working on a design project for days and now it’s time to present it to the client. But you are not sure if you have the right model to showcase your design.As designers, we’ve all been in this situation. Finding great models for each project can be a difficult process. In addition, they can also be quite expensive. Today we are going to change that. In this collection we present some of…
Just like social media itself, the world of influencer management is creative, fast-moving, and ever-changing. So it’s not surprising that we run into roadblocks once in a while. We asked you for the most common situations stymieing your influencer marketing strategy. These true-to-life scenarios (suggested by our community) make life harder both for you AND the influencer.That’s why we’ve put together this influencer campaign management survival kit, to help you overcome the top seven situations you…
Congratulations, your freelance business is successful. But how do you deal with talking about it or explaining freelancing to potential employers, or on your CV? This can be a difficult topic to explain as a single entry on paper, and you don’t want freelancing to look like an employment gap. There are a few things you can do on paper (and on LinkedIn) to help present freelance work in a way that is more understandable…
Often as a business we are asked a series of questions about why PPC is not working or what can be done to improve the performance of this vital channel. Below we go over the most frequently asked questions and some practical tips to make an improvement. Why aren’t my PPC ads working?PPC or pay-per-click advertising, is a form of digital advertising where advertisers pay every time someone clicks on their ads. If you’re running…
In this episode of the Smashing Podcast, we ask what is Customer Experience design, and how does it differ from User Experience design? Vitaly Friedman talks to expert Debbie Levitt to find out.In this episode of the Smashing Podcast, we ask what is Customer Experience design, and how does it differ from User Experience design? Vitaly Friedman talks to expert Debbie Levitt to find out.Show NotesWeekly UpdateTranscript Vitaly Friedman: She’s a Customer Experience and User…
If you’re looking to build more backlinks to your website, checking how your competitors built and earned their backlinks is a good starting point.That’s because understanding how they got links can help inform your link building strategy. In this post, you’ll learn how to find, replicate, and learn from your competitors’ backlinks.How to find your competitors’ backlinksYou need an SEO tool like Ahrefs to do this, which is consistently voted top dog in SEO industry polls. Free…