[ad_1] Top line Facebook parent Meta Platforms reported earnings Wednesday that fell short of expectations, pummeling the company’s stock in after hours trading as the social media giant with metaverse ambitions scrambles to cut costs amid advertising headwinds spurred by concerns about the global economy. The report comes less than a month after billionaire CEO Mark Zuckerberg unveiled sweeping plans to … [+] cut costs by restructuring teams and instituting a hiring freeze. Copyright 2019…

[ad_1] Meta’s looking to help advertisers reach more prospective shoppers this holiday season with the launch of Advantage+ shopping campaignswhich largely relies on automation to find the right audiences for your ads, as opposed to intricate, manual targeting. Advantage+ shopping campaigns are designed to simplify the ad creation process, by taking care of the audience targeting and ad creative elements for you. You just select the campaign dates and budget, and upload your creative assets,…

[ad_1] This week is UNESCO Global Media and Information Literacy Weekand to mark the event, Google has announced some new web literacy elements for users in Europe, including an expansion of its ‘About this result’ info panels in Search, and a new digital education initiative, in partnership with European libraries. First off, Google’s rolling out itsAbout this result’ feature in several new languages ​​- Portuguese, French, Italian, Dutch, German and Spanish. As per Google: “Next…

[ad_1] This consistently seems alarming to me, yet also seems to go largely under the radar. Today, Google has published its latest TAG Bulletin reportwhich provides an overview of all of the coordinated influence operations that its team detected and shut down across its apps in Q3 2022. And most of the data is largely as we’ve come to expect: 69 total YouTube channels linked to Russian-backed influence campaigns 15 YouTube channels traced back to…

[ad_1] This consistently seems alarming to me, yet also seems to go largely under the radar. Today, Google has published its latest TAG Bulletin reportwhich provides an overview of all of the coordinated influence operations that its team detected and shut down across its apps in Q3 2022. And most of the data is largely as we’ve come to expect: 69 total YouTube channels linked to Russian-backed influence campaigns 15 YouTube channels traced back to…

[ad_1] Top line Elon Musk all but confirmed on Wednesday that his $44 billion acquisition of Twitter will indeed go through, sharing the news with a joke video on the social media platform. Twitter’s San Francisco headquarters received a surprise guest Wednesday.Anadolu Agency Key Facts Musk first changed his Twitter bio to “Chief Twit,” an apparent nod to reports he’ll follow through with his acquisition by Friday’s court-mandated deadline—if he and Twitter don’t reach an…

[ad_1] TikTok has launched a new education program for marketers called’TikTok Academy’, which provided free video courses on how to make best use of TikTok for marketing, along with research data and other information to expand your understanding of the app. As explained by TikTok: “Through TikTok Academy, we aim to provide robust learning opportunities to help teams become TikTok-savvy marketers by providing not just the “how-tos” of TikTok but also the key insights that…

[ad_1] Amid the broader economic downturn, organizations are seeking to rationalize all of their internal processes, in order to cut costs, improve efficiency and work within the confines of the new environment. That includes recruiting, with LinkedIn noting that many businesses are now looking to maximize opportunities for internal staff, in order to reduce recruitment and training costs, along with other benefits. As per LinkedIn: “More companies are making internal mobility a priority not only…

[ad_1] A good marketer’s skills can only take you so far. These days, if you want to achieve content marketing success, you have to use content creation tools. Luckily, there are plenty of free content curation and marketing tools to leverage today. While there are many tools that claim to “do it all,” the truth of the matter is that no single tool meets every need to fill out your social media calendar. The best…

[ad_1] If you’re anything like me, you might spend hours and hours on social media. And if you do, then you’re probably familiar with the TikTok infinite scroll or doomscrolling on Twitter first thing in the morning. But excessive use of social media has been linked to increased depression, anxiety, lack of sleep, and other negative effects.Of course, nothing is healthy in excess amounts – and the time we spend on social media is something…