Search Engine Optimization (SEO) ranking factors and correlations is continuously changing that is why Lawyers need to be attentive and updated on its latest SEO trends. They need to know the updates for them to be aware on how it can affect their firm site’s SEO and for them to be knowledgeable on how to apply it on their own law firm site.
For the SEO ranking factors last year, the lawyer websites with higher SEO rankings focused on having their own site’s good contents, updated on-page technology and lastly, their increased social signals which involves high number of likes, shares, votes and views that a lot of clients do and give on the different law firm’s social media accounts and contents. For this year 2014, came the newest updates for the SEO ranking factors and correlations.
Having good contents is still one of the SEO ranking factors this year. High quality written texts and relevant topics are still the key to having a good content. But there are additional things to remember. One of these is the increased word counts of your firm’s pages, with the utilization of terms which are related to your topic. It is also advisable to include media to make your posts more presentable to your clients like adding related images and videos on your site’s contents.
As for the technical factors, it is important to include well balanced number of good internal links as this can help in increasing your lawyer site’s ranking. Not only that, attorneys should also make sure that their law firm site is well maintained and handled by keeping it up to date. You can ask an SEO expert http://www.OneSEOCompany.com to do this if you are not sure on how to do it. You should also ensure that your site’s loading time is short to increase the number of your readers and viewers resulting to high traffic. Make sure to maintain all the relevant meta details of your site like your title and description.
This year, high quality and quantity of backlinks is still an important factor that correlates to a successful SEO. You should continue to have a well-balanced ratio between your homepage and your law firm site’s deeplinks.
Social signals is still up for year 2014. You can maintain having an efficient social signal by continuing to produce good contents. Having good contents will likely increase your number of likes, tweets, pins, etc on the different social media sites.
Lastly, is the user signal which is measured by the number of click through rates which includes the higher time viewers stay on your firm’s site and lower bounce rates or the percentage of your viewers who enter and leave your site rather than continuing to browse your other lawyer pages.
It is important to be updated with the latest trends of SEO for the year 2014 due to its never ending changes. Remember, that the key to a successful SEO strategy is to know how to apply these factors to make your law firm site stand out from the rest.
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