Google is surely not the pioneer in search engine industry. There are lots of search engine websites before them and these search engine companies did make a cut and become popular. But, their popularity and success is short-lived. When Google enters the search engine arena, a sudden shift of momentum occurred as big G’s innovations and strategies wiped their competitors away from the lime light. Since 1998 until now, Google has maintained their status as…
A month ago, Inside Search, Google’s official Search Blog, has published 50 Search Quality Highlights featuring 50 changes in their search algorithm for the month of March. Among these 50 changes, there are 10 algorithm updates that are of most important to search marketers. These changes greatly affect those search professionals who specializes in Google SEO. Either you’re a search marketer or an online entrepreneur, below are the top 10 most important search quality changes…
09/09/2010 The rules of search engine optimization changes on a near-daily basis. As a general rule of thumb, short keywords are the most lucrative to focus on when optimizing for organic search results. However, when the focus changes to paid searches, short keywords are the most costly. This is because companies work overtime competing for optimal keywords that they think customers will search for first. Because of this theory, ‘long-tail’ keywords became a hard-hitting…