Dallas, Texas (Vizability.com) — With a slew of emails finding there way to the recycle bin after being discarded before being read, all signs show that email marketing has increasingly failed to generate a strong response. Most emails end up being regarded as spam. RSS feeds have been developed to become a strong contestant to email marketing which is subscribed to by interested web surfers, thus generating 100% readability. On the other hand, RSS feeds are not considered as unsolicited messages. Internet marketing companies obtain an increased amount of targeted website visitors resulting in more visitor to customer conversions.
The internet was development as a platform to share information with the masses and it was found out a few years later that the internet became a marketers’ heaven. Why? Marketers started using email marketing ruthlessly so much so that the recipients now dread opening their inboxes just thinking of spam emails and junk mails. Still, email marketing remains to be the top marketing tool used by online marketers. Though underused, RSS is the tool that can make the true difference in your marketing campaign; they can generate more website traffic and get you more customers.
How is RSS different?
To understand the difference, we must take a look at the crux of RSS. RSS stands for ‘real simple syndication.’ The name is self explanatory; RSS helps people select the type and category of information they prefer to receive by email, on their web pages or on places like MyYahoo or iGoogle. Thus, readability of news feeds received through RSS is 100% confirmed as the subscriber allows different news services, blogs and articles site to send updates, carrying title and small description on to one single platform where these are collected for the subscriber.
With a basic understanding of how to receive a feed on to your preferred platform, we can now look into how to send or distribute the feed to interested recipients. You would need to create an RSS feed on your website and promote it through RSS directories so that people can subscribe to it. This will take time to happen and will require you to apply to other online marketing methods. On the other hand, you can use blogs and news wire services that already have RSS feeds on them. By subscribing to such services, you will to save time going through the trouble of creating your own RSS feed. As you update blogs, articles, news release with your marketing messages, informative articles, etc., they will be automatically picked by thousands of web visitors who have already subscribed to the sites.
RSS feeds help you spread information and tell people through established press release distribution services and blogging sites that your business exists and how people can benefit from your products and services.
