A lot of people believe that reciprocal linking is the way to go if you want to increase your search engine ranking and traffic. The “I will link to you if you will link to mine” strategy guarantees long-term traffic for your webpages.

However, there are a lot of problems that will arise through this. First, there’s a huge possibility that you’ll end up having the lower rank, especially if you’re linking to a website with lower PR than yours. Second, if the other website gets a penalty from Google, yours will have to bear the consequences too.

So what’s the best linking strategy then? Stick with one-way linking, especially writing compelling articles. You don’t need to put the link of another website to yours. What’s more, Internet users will always be hungry of more information, and writing articles will surely make them come back to your website a lot of times.

Techniques in Writing Your Articles

1. Keep them short and simple. Most of the Internet users cannot withstand reading very long copies, not unless if you can keep their attention for a very long time or you’re the only one who’s giving away such information. On the average, keep your copies between 300 and 500 words. Make sure too that you can present your data in a very organized manner, using subheadings to separate the different ideas in your articles.

2. Submit them to dependable article directories. There are a lot of article directories in the World Wide Web; however, you may like to submit them to dependable and established ones, those that are getting thousands of traffic every day, coming from Internet users and publishers. They don’t only give excellent backlinks to your website, but they can also increase your traffic every time your articles get picked up by publishers and posted in their respective websites.

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