March of this year, Google announced the 50 search quality changes they implemented to improve their search algorithm. One of the most important highlights includes their Data Freshness Update that now caters to all types of queries. Compared to last year’s update that only focused on news-related traffic, this year Google has improved their Data Freshness program and included all types of search queries.
The Data Freshness Update mostly affects the search rankings of most static websites especially those ones which are rarely updated. This prods online entrepreneurs and search marketers to look for solutions and strategies to keep up with Google’s quality standard.
Importance of Press Release Distribution
One of the most effective strategies to keep up with Google’s Data Freshness update involves a well-strategized press release distribution done regularly and syndicated in reputable and trusted networks of websites.
Press Release Distribution is an important online marketing strategy usually incorporated in most search engine optimization campaign to help create authoritative and valuable website commendations. But, this is just a sideline goal; the main purpose of syndicating press releases is to keep target audience and potential customers updated with the latest development or news about your products and services.
Google’s Data Freshness update prioritizes fresh content that are up to date with the demand of search users. Contents must be unique and are relevance with time. This search quality change is done to eliminate (from Google’s search results pages) duplicate, redundant, and poor quality contents.
Optimize your PR Distribution to Benefit from the Data Freshness Update
Successful online entrepreneurs often see opportunities in challenges. Google’s Data Freshness Update is definitely a challenge to content creators but this also opens up various opportunities to people who know well how the industry works.
Your press releases are relevant factors that help you create an impression to search engines that you are creating fresh and unique contents in regular basis. Optimizing them can potentially increase your search ranking and website traffic.
Optimize your PR distribution by increasing your promotional channels. These channels include well established blogs, news websites, online communities, and video channels related to your niche. As Google has already improve their algorithm to accommodate all kinds of traffic, having your press releases syndicated in various forms and types of media can help a lot in increasing search engine visibility.
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