We live in a digital world where technology plays an increasingly important role in our lives. Artificial Intelligence (AI) is a term which we come across daily now. There are still a lot of people who don’t understand what it is, how it works, and what its potential applications are. But, more than ever, many businesses nowadays have already started utilizing machine learning to improve the results of their sales and advertising campaigns.
It is predicted by Gartner that 30% of companies worldwide will be using AI in at least one of their sales processes by 2020. For this year, IDC reported that 40% of digital transformation initiatives as well as 100% of IoT (Internet of Things) initiatives will be by AI-supported.
According to MartechAdvisor.com, there is a need for companies not to only use AI in enhancing just one part of their organization, but other departments as well. Here are the specifics of what they said:
“These Artificial Intelligence trends in marketing technology absolutely emphasize the need for companies to enhance not just one part of their organization, but focus on hiring, training and adopting talent to leverage AI across all departments. Another near-term prediction takeaway is the need to rely on strong partnerships both to augment talent and expand reach.”
In this article, we will explain artificial intelligence (AI) and discuss how it can boost advertising results.
What is Artificial Intelligence?
Artificial intelligence refers to the ability of machines or computers to learn themselves, reason, and act based on pre-specified programs and data collected. Machine learning is the next technological avenue as the machines of tomorrow will be able to function by themselves without much human interaction.
Artificial intelligence has been under development for several decades now, and is being used in several different fields today. It can decipher user data, create ads based on it, and automatically setup customer targeting and bidding process.
These functions make running an ad campaign quite effortless as almost everything is on autopilot. AI can analyze tremendous amounts of data and use it to analyze customer behavior, and then predict the outcome of various ads in terms of effectiveness.
How Does AI Boost Advertising Results?
AI is already being used across most advertising platforms, including Google Ads, Bing Ads, Facebook Ads, and the like.
Google Ads rolled out their Google Ads recommendation almost a year ago, which allows users to automate the whole ad creation, bidding, and targeting process.
Google’s AI creates text ads for advertisers, and then these AI-generated ads automatically go live after 14 days.
Facebook dynamic ads are another example of artificial intelligence in practice as the AI decides which copy, and images to use for best results.
There are also several online AI tools available to automate your Google Ads and Facebook advertisement campaigns. There is also an inherent conflict of interest in the ads suggested by Google’s AI and any other ad network.
The goal of any ad platform is to generate as many clicks as possible as this helps increase their revenue proportionally. So, as an advertiser, you must not wholly automate your ad campaigns. Instead, use some of the recommendations suggested by AI, test them, and maintain some control over the whole process to avoid paying too much.
The insights and data you gathered from using AI can help you in determining the best course of action the next time you run an ad. AI doesn’t only make advertising easier, but it also helps advertisers make data-driven decisions based on the analysis of the insights and patterns extracted from the recorded behavior of your target audience. These help a lot in improving your advertising strategy, and ultimately, improve its results.
Artificial Intelligence is slowly taking over the world, and advertising is no exception. You need to take advantage of AI before your competitors use it against you. You can either use the inbuilt AI functions within several ad networks or use any 3rd party AI tool for advertisement, which there are now several available to choose from that can help you in automating your advertising process.
When you know how to utilize Artificial Intelligence to its fullest potential, you’ll discover how easy it is to incorporate it into whatever business processes you want to automate. The secret always lies in how you use it.
Need help in automating your marketing and advertising process using AI? Get the help of the Google Certified Digital Marketing Experts of KISS PR. Get in touch with them by calling 972-437-8942 or fill out this form to book for a free consultation.