One of the most effective tools many businesses missed to utilize when running an online marketing campaign is a press release. Despite the wealth of information online, there are still many who haven’t yet realized how important a press release is in building their brand, establishing their reputation, and in growing their business.
What is a Press Release?
It is simply a published piece of writing created for journalists or the press in the hope that they pick it up and write a story from it.
For example, if your company will release a new product next month, a press release is a handy tool that can help you get more press mileage about the new product you will be launching.
But, these days, writing press releases is not done exclusively for the press anymore but is also used as a tool to complement a business’ marketing strategy.
A press release is now a complementary tool that can help you boost the results of your online marketing campaign. But, how is it done?
How a Press Release Can Boost Your Online Marketing Results?
Every time you publish and distribute a press release, it adds up to the content about your brand online. It’s not solely for the journalists or press anymore, but also for your customers, stakeholders, the public, and even the search engines.
The results of your online marketing campaigns can be improved, depending on how you use your press release. Here are the ways a press release can help boost the results of your digital marketing.
Builds Your Brand through Storytelling
A series of press releases can help you tell the ongoing story of your brand. This doesn’t only establish your reputation in your industry but also helps build trust between you and your target audience. Your target audience is the most important factor in your online marketing campaign.
Amplifies Your Brand’s Story
A press release is not only published on the PR section of a newspaper but is also distributed to multiple high authority sites and social media pages. This provides your brand more online visibility which can help your online marketing in the long run.
Increases Your Online Citations
Any mention of your brand on the internet, adds up to your online citations. The more citations you have, the better chances your target audience can find you when they search for your brand online. Also, Google treats online citations as one of the factors that affect your search rankings in the SERPs (search engine result pages). Your press releases are surely one of the most credible sources that can help increase your citations online.
Improves Your SEO
When your press releases are published on high authority news sites, this doesn’t only increase your brand’s visibility but also improves your search ranking as these web pages vouch for your brand’s credibility and trustworthiness online.
Keeps the Public Updated
Aside from your blog, your press release is another tool that helps those people who have a stake on your brand get updated with the latest happenings in your company. A regular update on how your company is doing both internally and externally is a good sign that your business is doing well, which assures your stakeholders, customers, and even your target audience that your brand is stable and it is safe to do business with you.
What is Press Release Distribution?
Since a press release these days is not just stuck on your website’s PR page, or the PR section of a newspaper, the need to distribute it to high authority news websites is very important. Press release distribution increases the chances of your story to be picked up by journalists, bloggers, and all those who might need the most recent updates about your company. The larger your distribution network, the higher the reach you’ll get, which means more visibility for your brand.
How KISS PR Story Help Increase Your Press Release Visibility?
KISS PR Story guarantees same day press release distribution to large newswires and social networks, which creates large media pickup for a single published press release. This helps a lot especially to small businesses with minimal online visibility or those with a limited audience. But, also a very beneficial complementary booster for those who want to take their digital marketing campaign to a topnotch level.
With KISS PR Story’s press release app, creating and distributing your press release is made easy. Here’s how it’s done:
Do It Yourself,
Use Brand Stories by KISS PR all-in-one suite of storytelling, social media distribution and digital marketing tools to create amazing stories, including social content creation, scheduling and distribution of large media press release to Google News, Yahoo News, and over 6000 news outlets. Sign up here.
Or, Done for You.
Have their team of digital marketing experts create and run a complete storytelling / PR and marketing campaign that creates brand visibility / generate leads and sales for your business. Book a demo here.
If you haven’t published a press release yet, or if you are looking for help to distribute it, KISS PR Story can help you. Sign up for a free trial run today.