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Pinterest het announced a series of events and store promotions for Latin and Spanish Heritage Month, including a new store window and a joint Idea Pins program featuring selected Pin creators.
Although Pinterest makes a significant difference in its approach to the event from other platforms – it refers to the celebration as’Latin Heritage Month‘.
As explained by Pinterest:
“Led by Pinterest’s internal employee resource group, Pinterest embraces Latiné as a term that is not only inclusive and gender-neutral, but also easier to pronounce in Spanish than the more commonly used term, Latinx.”
Some people especially dislike the term ‘Latinx’, and as Pinterest notes, Latiné is more inclusive, which is why he chooses to use this key term in his event schedule.
The most important element of Pinterest The Latin Heritage Month program will be a new Shopping Spotlight collection, with more than 20 brands identified as Latiné.
‘Buyer can enhance their style with jewelry from Navarro official and Vibes Jewelry, upgrade their wardrobe with Latina Palace, or decorate with Back to the workshop and Min & Ma. Pinners can also make their hair look their best with products from Latin beauty. ”
In addition, Pinterest is also work with 11 Creators from the US and Latin America to showcase a variety of theme ideas and content.
‘The content of the Creator Idea Pin contains Latin-inspired recipes, style trends, book and film recommendations. And Loli Alliati and Mama Latina Tips offer live cooking classes to share classic Latiné flavors that can be recreated at home. ”
Pinterest also offers internal sessions for employees to increase their knowledge the Latin community, while also seeking to promote donation to Latin-related causes through these events.
Maximizing diversity and inclusion has been a major focus for Pinterest, especially in recent years, following revelations about internal cultural issues, which in some cases indicates outright racism, was brought to light by former employees.
Pinterest, externally, has long sought to provide more inclusive solutions and tools, so the reports have caused a significant shift, and Pinterest has consequently made a more focused effort to improve internal education, while also wanting to be more inclusive. initiatives.
These new show events are the latest on this front, with Pinterest trying to ensure that each celebration goes beyond just a drawing effort.
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