If we look at the post-pandemic future, the discussion on climate change is increasing again, with the IPCC recently warned that the impact of human-caused climate disturbance is already irreversible and that average temperatures will rise by more than 1.5 degrees over the next two decades, if we do not work together to address this.
The extensive impact of these shifts will cause great disruption – not fast, you will not be suddenly plunged by conditions during the ice age, and you will not be immediately confronted by habitable heat, as some skeptics seem to suggest. But climate change is happening, and that’s why it’s important that we do everything in our power to communicate the science behind climate change and to maximize cooperation between nations to address this shift.
This is where Twitter is looking for its new #ExtremeWeather Visualization Project.
As explained by Twitter:
“As extreme weather unfolds, people appear on, during and after these events on Twitter to talk about what is happening. In an example of the English-language tweets from 2013 to 2020, the mentions of ‘climate change’ grew by an average of 50% over the measured period of 7 years. This conversation is powerful and influential, as environmental activists use Twitter to raise awareness about the climate crisis, organize their communities, and connect with others who are passionate about protecting the planet. ”
In this use case, Twitter is new ‘Explore #ExtremeWeather’ mini-website provides a series of case studies on climate and data insight, based on tweet trends,
The mini-website features a series of interactive visuals created in collaboration with Brandwatch, NTT Data and Sprout Social, as well as overviews that enable visitors to explore tweet discussion trends surrounding important events, including the Australian forest fires, the floods in Jakarta and the Texas freeze.
As you can see in this example, the visualizations look at both how the broader conversation developed on Twitter, as well as specific elements of interest and discussion, both of which can help provide more context on how trends are growing, while also providing more scientific background. offers on the effects of climate change.
“This visualization of #ExtremeWeather illustrates how climate change transcends all boundaries and highlights the importance of global collective action. We believe the developer community can play a key role in shaping our preparation and response to these #ExtremeWeather opportunities by using our API in innovative ways, such as building tools and panels that help people understand what’s happening .
In addition to a general overview, Twitter also contains specific tweet insights for each trend, identifying important mentions that have caused a greater discussion around each event.
This is interesting when you consider that Twitter has been identified as an important platform for climate change deniers and activists, who try to use the same moments to bend the narrative in a different direction, especially with clashes acting as a chosen weapon has been identified. .
In the wake of the Australian forest fires, for example, researchers from Queensland University identified networks of Twitter bots who used coordinated tweet pressure to reduce the impact of climate change during the crisis, and rather reinforce alternative but unfounded statements related to arson and government restrictions on controlled burns.
In 2019, Wired reported that bot profiles still dominate political news feeds, with bots contributing up to 60% of tweet activity around some events. And while Twitter is doing more detect and remove crashesand addressing its impact in this regard, it is worth noting this additional element in Twitter’s greater quest to show how the platform helps it connect people to crisis events.
Yet it is an important initiative – and while it will not be a common, broad message tool to underline the effects of climate change, it will help researchers gain a better understanding of how to use bipartisan trends to examine key elements, in particular. in connection with maximizing climate messages and encouraging action.
You can check out Twitter’s #EtremeWeather mini-website here.