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Yeah Al that sounds pretty crap to me, Looks like BT aint for me either.
Today, Instagram announced launching its latest global branding campaign called ‘Yours to Make’, which aims to showcase the benefits of community connectivity in the app, and to find your people through shared interests and trends.
This is definitely something.
As explained by Instagram:
“Yours to make show how you can use Instagram to see who you are. For young people, identity is not defined, it is something that is constantly being explored. Whether it means finding a deeper connection with the people who matter to you, discovering and experimenting with new interests, or sharing your perspective, whatever it is. ”
Oh, reg. No, I’m getting it now.
The campaign in abstract style has a more image of Instagram and the inner workings of the app. And to me, it felt like it was going to take a turn at any moment – like a preview of a drama film that shows the dizzying highs and then terrifying lows of a person’s life.
Which would probably be more realistic. For all its community benefits, Instagram has also been identified as a major source of anxiety and psychological consequences, especially for younger users.
As part of his recent Facebook files exposed, The Wall Street Journal reports that:
‘32% of teenage girls say Instagram makes them feel worse when they feel bad about their body […] Teens blame Instagram for increasing anxiety and depression. This response was unequivocal and consistent in all groups. ”
These findings are based on commissions compiled or carried out by Facebook over the past three years, while another one of the teens who reported suicidal thoughts, 13% of UK users and 6% of US users tracked the issue to Instagram has.
While it can connect people with different communities, the app is a dark side. What kind, unintentionally, feels present in this promotional clip – as if everything in the background is a bit dark and shady, as if you never know who is really looking out of the shadows.
Which, in any case, makes it a strange promotion for me – while also emphasizing a constant challenge that Facebook faces as it tries to keep up with the latest trends and events among the youth.
This is why TikTok is gaining prestige, and why Snapchat has been able to establish itself in the wider social media area, despite Facebook’s efforts to crush both – each app has far more cultural names and connections to their user communities than Facebook has, in any case capacity, and any form, in its entire range of platforms.
Sure, Facebook, Instagram and WhatsApp all have a lot more users, but they have a limited credibility, but there is nothing nice about Facebook, and although Instagram at one point had the cool factor, Facebook has sucked it out ever since. it worked to bring it more in line with its broader strategy, removing the individuality or originality that the platform once had.
Part of this can also be attributed to the fact that these programs are so large. Finally, if your aunts and uncles and grandparents are on an app, it’s likely to lose some appeal to younger audiences as it’s no longer exclusive, it’s no longer just where your demographics go, what content trends are, involvement, etc.. .
This is logical, and it could be a factor why Snapchat, for example, was able to maintain its credibility. Yet Facebook has repeatedly shown that, despite its best, most desperate attempts to keep up and stay at the cool table in the social media space, it has not.
Snapchat’s AR lenses have always been at the forefront, despite Facebook’s much more technical ability to produce better, more engaging content in this regard. TikTok is leading the way in viral trends, with Instagram sticking to its coat tails wherever it can. Even Twitter is causing more cultural engagement, with the wit of the best tweets eliciting their own moments and tendencies.
Because of its business name and ambition, Facebook does not have the cultural element. There are various reasons why you can point this out, but it’s just never there and never leads the charge. Even if it’s trying to create a new hype through advertising campaigns like this.
So you could say I’m not a fan, and I do not understand the value of this particular print. But Instagram says it ‘a celebration of the good that can come from connecting with communities and interests on Instagram ”.
Will it make more people more engaged and more people download the app? I do not know. Utility seems to be more the bag of Facebook.
Instagram’s Yours to Make ‘campaign will be released in the US and UK from today and will be launched in additional regions later this year.
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