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You’ve built your fantastic website and filled it with amazing content. What’s left to make it a search engine sensation?

Inbound links!

No matter how much you optimize your HTML or how well you write your content, your webpages will not see the first page of search engine results unless you get those inbound links.

Wait, do I mean “backlinks?” No, because this isn’t the 1990s. I mean inbound links (or just “links”).

You may have read about how to do public relations-style outreach to other relevant websites or swipe links from your competitors.

Still, you’re probably missing one link building strategy that can make all the difference in the world to how your content appears on Google’s search results – fixing shallow links.

What Are Shallow Links?

Shallow links…

Read Full Story: https://www.searchenginejournal.com/link-building-shallow-links/422462/