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If you have two internal links on a single page both linking to another page on your website, does Google value one more than the other?

And can you use the anchor text in your internal links to signal to Google which keywords you’d like to rank for?

What about an external page linking to your page twice – does the second link pass as much PageRank as the first?

These are all questions triggered in conversations about first link priority.

There’s a bit to unpack here, so let’s get right to it.

The Claim: First Link Priority As A Ranking Factor

There are two separate issues here that have been associated with the term first link priority at various points over the years:

Internal First Link Priority

If Page 1 on your site links to Page 2 on your site twice,…

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