Sales stand and fall on leads, but attracting prospects and optimally converting them into buyers is an art that many have yet to grasp. About 61% of marketers consider generating traffic and leads their biggest challenge, according to Hubspot. Why?

Three problems currently hamper the visibility of a website. First, the digital competition is all optimized for Google’s search engine. Second, new privacy policies in Europe and the U.S. restrict data collection, limiting diverse marketing opportunities. Finally, consumers are showing increasing concern about the benefit-cost calculation of handing out their contact details to businesses.

Facing difficulties doesn’t mean all hope is lost, though. On the contrary: Those who strategically align lead generation with the goals of their potential buyers will gain a significant advantage. The key is building a foot-in-the-door technique for continuous engagement — lead magnets.

Help TechCrunch find the best growth marketers for startups.

Read Full Story: