A little less than two months ago Search Engine Land made the decision to stop publishing versions of our content using Google’s Accelerated Mobile Pages. For us, it boiled down to wanting to simplify our reporting and our desire to end the process of hosting Search Engine Land content on 3rd party servers.
Read next: We’re turning off AMP pages at Search Engine Land
Since then, a lot has happened, but the bottom line is we have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.
What happened to traffic? For us, it is difficult to draw any major conclusions about traffic changes since we turned off AMP. Search Engine Land is a media website that primarily produces journalism, so we are very much tied to the news that emerges. As you would expect, when big news like core updates or major Google Ads changes happens our traffic jumps. But as the news dies down during the holiday season we usually see…
Read Full Story: https://searchengineland.com/what-happened-when-we-turned-off-amp-378591
