BOSTON–(BUSINESS WIRE)–Semrush (NYSE: SEMR), a leading online visibility management SaaS platform, today announces the acquisition of Marketing and Search Engine Optimization (SEO) training platform Backlinko.
With more than 500,000 visits a month (non-paid traffic, as of December, 2021), Backlinko.com is widely acknowledged as one of the most respected resources for training, strategies, and advice for today’s digital marketers.
Backlinko was established in 2012 and is dedicated to actionable content and video marketing, link building, social media, and SEO training. This includes an extensive set of educational resources including video and text-based content along with widgets, code, and proprietary SEO techniques.
The desire to acquire Backlinko was fueled by Semrush’s commitment to inspiring both the current and next generation of digital marketers. Today’s marketers require not only the highest quality tools, they also need best-in-class training from real experts and…
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