Is semantic search applicable in your business and marketing plans, and how can you use it to your advantage?
See which organic keywords actually drive conversions
Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics.
For simple user queries, a search engine can reliably find the correct content using keyword matching alone.
A “red toaster” query pulls up all of the products with “toaster” in the title or description, and red in the color attribute.
Add synonyms like maroon for red, and you can match even more toasters.
But things start to become more difficult quickly: You have to add these synonyms yourself, and your search will also bring up toaster ovens.
This is where semantic search comes in.
Semantic search attempts to apply user intent and the meaning (or semantics) of words and phrases to find the right content.
It goes beyond keyword matching by using information that might not be present immediately in…
Read Full Story: https://www.searchenginejournal.com/semantic-search-how-it-works-who-its-for/438960/
