At the start of the pandemic, restaurants realized that if they wanted to maintain their relationships with their customers through lockdown, they would have to make their menus available via online ordering platforms. Now, as online ordering has evolved into a long-term habit, consumers are no longer just looking for ways to access their favorite eateries. They now expect to be able to find the best deals on their favorite items.
Will Said, co-founder and CEO of MealMe, a company that offers a search engine by which consumers can shop across multiple restaurants, food stores and ordering apps, explained to PYMNTS how consumers’ behavior is driven by the desire to find the best value for specific products rather than by brand loyalty to a specific restaurant or grocer.
“What their customers are searching for are products because it turns out that the savings are just so much more,” he said. “If you search for a given coffeehouse chain, you might get a few results. If you search for…
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