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Search isn’t just about matching keywords – and that’s even more true when we talk about semantic search.
Semantic search is about finding the right information for the searcher at the right time.
That goes beyond finding the right keywords and concepts and speculating how searchers will interact with the results.
Artificial intelligence (AI) re-ranking will take information about the people who come to search and tailor search results to the individual.
That might be done on a cohort level, changing results based on trends, seasonality, and popularity.
It might also be done individually, changing results based on the current searcher’s desires.
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Read Full Story: https://www.searchenginejournal.com/ai-re-ranking-semantic-search/459317/
