Montreal’s small businesses and non-profits can now access free marketing services thanks to a student-led group at Concordia University.
While corporations spend thousands on marketing reports, the Concordia Marketing Aid Clinic (CMAC) creates detailed reports on event marketing, search engine optimization (SEO), target audience reach and content creation — all without charging a penny.
Founded two years ago by Concordia University students, the CMAC initially wanted to support local businesses during the COVID-19 pandemic.
Rivkah Groszman, president and co-founder of the CMAC, says her group also gives Concordia students valuable work experience before they graduate.
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“I hope they learn how to analyze a real-life marketing situation and create solutions. By creating their own reports, templates and examples we suggest to our clients, they will have a chance to work on strategies and their actual implementation in theory,” she said.
Last year, the group created…
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