Graham McGregor is a Fame Marketing Expert. You can get his free marketing guide The Fame Advantage Volume 1 at

OPINION: I received some great advice a few years ago from Edward M Yang, managing partner of Firecracker PR.

Edward explained how to use your content in a number of different ways in your marketing.

Let me pass you over to Edward for his comments.

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Those in marketing know that “content marketing” has become the centrepiece of many marketing departments, and a critical aspect of successful integrated campaigns.

The term “integrated” is important because more and more, silos are coming down between different marketing functions.

SEO, PR and content marketing do not exist in their own silos any longer. Each bleeds into the other. Done right,…

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