Digital Marketing & Ad Tech News

Following the popularity of ChatGPT, the top tech companies outline their work with advanced creative tools

Credit: Snap, Google and Meta

Meta, Google and Snap are preparing for generative AI, as the technology has caught on with consumers through products like ChatGPT, and they see it as a powerful tool in advertising and creator economies.

Meta’s AI advertising plans

Garett Sloane is Ad Age’s technology, digital and media reporter. He has worked in newspapers from Albany to New York City, and small towns in between. He has also worked at every advertising industry trade publication that matters, and he once visited Guatemala and once rode the Budapest Metro.

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